Neurodivergent individuals, especially those with ADHD, often experience the world in ways that differ from neurotypical norms. This campaign aims to celebrate these differences by creating ads that not only acknowledge these traits but turn them into positive, relatable, and attractive qualities. The goal is to position these traits as strengths or quirks that make someone an appealing and interesting partner.
One Minute Brief of the Day:
Create witty, relatable and engaging billboard style posters that promote the #MattrDating app designed with accessibility features for neurodivergent individuals in order to protect their mental health and forge better connections.
We’re looking for impactful headlines that speak directly to the lived experiences of the target audience, fostering a sense of connection and understanding.
The posters should resonate with neurodivergent individuals, particularly those with traits associated with ADHD, aged 18–30 living in London.
Please share your entries to @OneMinuteBriefs & @mattr_social with the hashtag #MattrDating & link to mattr.social
Prizes:
£100 CASH FOR TODAY’S WINNER!
Target Audience:
Demographic:
Age: 18–30 years old
Location: London
Relationship Status: Single
Diagnosis: Diagnosed or self-diagnosed neurodivergent individuals, particularly those with ADHD traits.
Campaign Insight:
Neurodivergent individuals, especially those with ADHD, often experience the world in ways that differ from neurotypical norms. This campaign aims to celebrate these differences by creating ads that not only acknowledge these traits but turn them into positive, relatable, and attractive qualities. The goal is to position these traits as strengths or quirks that make someone an appealing and interesting partner.
Key Messages & Slogans:
The following are examples of slogans that playfully reference common neurodivergent traits, specifically those associated with ADHD:
1. Fails to follow through on instructions and fails to finish tasks:
Instructions are for IKEA, not love. Date spontaneously!
2. Hyperactivity:
Because who needs Netflix and chill when you can do five activities at once?
3. Impulsivity:
For those who say ‘I love you’ on the first date. No regrets!
Match now, think later. Love needs no planning!
4. Social Anxiety:
For those who can turn an awkward silence into an epic love story.
Making stumbling through conversations sexy since… wait, what was I saying?
5. Often seems not to listen when spoken to directly:
Zoned out? Tune in to someone who gets you!
Not listening? Get with someone worth the chat!
6. Talks excessively:
Chatty Cathy? Find someone who loves a good natter!
Mouth running 24/7? Meet someone who’ll keep up with the banter!
7. Interrupts or intrudes on conversations:
Interrupting queen/king? Meet someone who loves a lively convo!
8. Poor time management skills:
Time management who? Find someone who’s as chill as you!&
Always late? Meet a partner who’s never in a rush!
9. Chronic lateness:
Fashionably late? Find someone who’s always worth the wait!
Tone and Style:
Tone: Witty, playful, and empathetic.
Style: The slogans should be visually engaging, using bold typography and vibrant colors that stand out in a busy urban environment. The design should be simple yet impactful, allowing the text to be the hero of the ad. Mock-Ups in situ welcome.
Find out more:
https://www.mattr.social/
Socials
