One Minute Brief of the Day:  Create interactive billboard-style poster ideas to encourage the public to get physically active with @GYMBOXofficial ad spaces.

We just launched a billboard that has gotten some great PR.

We’ve had people even travel to it and record videos of them doing the 10 meter dash. See below.

We want to build on this hysteria and see what other OOH we can do that link back to the gym in an interactive way. It could be equipment added or just clever copy. It doesn’t even need to be a billboard. Any sort of link to OOH or just great headlines that engage the public. That’s why we’re excited to team up with the OMBLES today as we’re excited how they take on this challenge and flex their creative muscles!!

This activation builds on our 2024 campaign ‘Made for London Life’ where we challenged the clichés’ of fitness marketing.

One Minute Brief of the Day: 

Create interactive billboard-style poster ideas to encourage the public to get physically active with @GYMBOXofficial ad spaces.

Tweet your entries to @OneMinuteBriefs & @GYMBOXofficial with the hashtag #AnythingGoes

We’d also love to see you share your submissions on Instagram with posts and stories via Instagram to @GYMBOXofficial & @OneMinuteBriefs

Prizes:

1st - £200 cash + free membership 12 months for all Gymbox clubs - worth £1400!

2nd - free membership 6 months for all Gymbox clubs - worth £700

3rd - Annual subscription to digital platform Out the Box. - worth £120

 

About Gymbox 

Gymbox is London’s challenger gym known for really disruptive marketing. It’s not your typical gym. Our gyms look and feel completely different. Designed by nightclub interior designers to create the most stimulating environments. Music is curated by DJs, with regular DJ sets. We partner with beer and donuts brands, not nutritional brands. We do live bands in our clubs and have crazy member parties.

It’s Just pure, unadulterated serious fun.

Every one is home to the most unique and diverse classes in London, Olympic sized boxing rings, combat cages, world-class free weights sections, live DJs and larger-than-life personal trainers.

Find out more here: gymbox.com 

Target Audience:

We are less about a particular age or demographic but more about an attitude or lifestyle that reflects our Anything Goes ethos. That said, if we were to have a sweet spot…18-35 year old Londoners. 

Our audience is image conscious, they like working out, fashion, going out, festivals, technology, and they like to think they set trends rather than follow them.

Tone of Voice

  • We are a very copy-led brand with an irreverent tone.
    Our mission is to be the antidote to boring gyms.

  • Our vision is to that working out will always as be as much fun as going out. Which is why we never want to take ourselves too seriously.

  • Our tone of voice is proper fitness with a cheeky personality. We need to communicate with a relatable sense of humour and an inoffensive wit.

What you can play with?

  • Our yellow code #ffcf1c (19% magenta/89% yellow ) & our font Helvetica Neue Heavy Extended

  • Go wild. Have logo on there and black and yellow are our key colours but aside from that Anything Goes

  • Explore our current Instagram channel for inspiration

Social/Web Links: