Gymshark are back, and as you know, they never announce their sales in a conventional way!

can’t think of a tweet to announce our black friday sale, can you guys like/rt this so it gets lots of attention and I don’t get fired
— Gymshark (@Gymshark) November 5, 2020

They’re a company built on community, and they felt it would only be right to get the OMBLES involved – as well as a cash prize for the top 3 winners, your work may also get featured on a billboard!

“Sale announcements can be boring, and we want to shake things up” – official Gymshark quote… kind of.

One Minute Brief of the Day:

Create unconventional posters/ads to promote @Gymshark's Black Friday sale #GymsharkAskedForAnAd

Tweet your entries to @OneMinuteBriefs & @Gymshark with the hashtags #GymsharkAskedForAnAd

Remember to include your Twitter handle in the bottom right-hand corner of your submissions! Enter as many times as you like. Deadline 6pm GMT.

As well as entering via Twitter, you can also share your entries via stories and posts to Gymshark and One Minute Briefs on Instagram!

WINNER:

1st Place: £1000 cash!!

2nd & 3rd Place: £500 Gymshark vouchers!!

The Brief

The brief is pretty open, mainly because they don’t want to limit your creativity, however, the more unconventional, the better!

About The Gymshark Black Friday Sale

The Gymshark Black Friday Sale is back! And you know we like to shake things up. This year we’re running up to 60% off from November 17th, with huge discounts available on everything from gym bags and lounge wear, to innovative performance gear.

Here are the things you need to know:

Sale will start on the 17th of November at 4PM GMT | 11AM ET | 8AM PST
It’s up to 60% off
We like to be disruptive & do things differently
‘Everyone’s Talking About Gymshark’ is our tagline for the sale which you can use or not use – whatever works!

Is it an unconventional brand collab that nobody saw coming?

Is it a TikTok sketch video? Is it a snappy tweet that just gets attention?

Is it a poem?

Whatever it is, as long as it would get people talking Gymshark want to see it!

About Gymshark:

We’re Gymshark. We exist to unite the conditioning* community.

It’s not our goals that unite us, but the things we do to achieve them. Because although our training grounds and end goals might be different, sweat is our sport. And we’re a team of individuals who know that to go further, we go together.
Our legacy began in 2012, from a garage in Birmingham, UK with nothing but a sewing machine, a screen-printer and ambitions we had no right to hold. Today, we create the tools that help everyone become their personal best: the clothing you’ll sweat in, the content you’ll find inspiration in and the community you’ll become your best in.
Our Gymshark family of employees, athletes and followers is now over 10 million strong, with a total social media following of over 18 million and customers in over 230 countries across our 14 online stores. Our employee family is growing too, with over 900 employees across offices in five regions, including Solihull, UK (just outside our hometown) and Denver, Colorado.