With today’s OMB challenge, your creation could be featured on an iconic Heinz Ketchup bottle! Using the Heinz keystone outline, make a new graphic which helps to show why Brits love ketchup! Whether it is putting ketchup on ice cream or how you serve it with a plate of chips, remind people why #ItHasToBeHeinz
One Minute Brief of the Day:
Create posters/labels featuring the iconic Heinz ‘keystone’ logo outline to show the nation’s love for Heinz Tomato Ketchup and why #ItHasToBeHeinz
Tweet your entries to @OneMinuteBriefs & @HeinzUK with the hashtag #ItHasToBeHeinz
Be as creative as you like… and accompany it with eye-catching headlines if you wish!
Remember to add your Twitter handle in the bottom right-hand corner of your entries! Deadline 6pm BST.
PRIZES:
WINNER: £500 cash + a bespoke Heinz Tomato Ketchup bottle featuring their custom design!!!
RUNNER-UP: £250 cash!!
3RD PLACE: £150 cash!!
What we’re looking for…
We want to see the OMBLES community show loads of love for Heinz Tomato Ketchup.
Feel free to base it around the TV/OOH ads we currently have live, which speak to the ways in which Heinz fans unashamedly enjoy Heinz Tomato Ketchup in their life – whether it’s eating the sauce with foods like sushi, or bringing a sachet with them in their bag for wherever they go!
The more creative and crazy the better!!
About Heinz Tomato Ketchup:
Our classic Heinz Tomato Ketchup has been a staple at mealtimes since 1886. It's the unmistakable taste of our sun-ripened tomatoes, along with our passion and knowledge that gives our recipe its unique flavour - the irresistible rich thick taste of Heinz you know and love. Grown not made, our tomato ketchup goes perfectly with just about anything. With absolutely no artificial colours, flavours, preservatives or thickeners, no other ketchup tastes quite like it.
Heinz Social Links:
Twitter: https://twitter.com/HeinzUK
Instagram: https://www.instagram.com/heinz_uk/
Facebook: https://www.facebook.com/HeinzUK
Threads: https://www.threads.net/@heinz_uk
CONTENT CONSIDERATIONS:
Since the winning creative will get their design printed on a custom Heinz Tomato Ketchup bottle, submissions need to fit within the keystone.
Don’t say or show things that could get the brand in trouble - whilst we can be bold, we must remember that Heinz is a family brand.
Find the Heinz font here.
Bottle and logo images below. (The white version of the keystone IS there below the black one incase you miss them against the white background of the page!)
T&Cs here.
