Today’s brief is a hugely important one that I hope all of the OMBLES will get involved with. This is also the last One Minute Brief of 2020. So let’s go out with a bang! Please retweet as many entries as you can to spread the word too!

This brief is also particularly meaningful as, in the past week, I’ve been looked after following by healthcare workers before, during and after back surgery. I wrote about how badly it affected me in the last 18 months here: bankofcreativity.co.uk/blog/thestruggleisreal

I was also taken in ambulance yesterday to A&E as I had chest pains. They picked me up in minutes and did all the various checks on the ward. I am in again this morning for a further CT scan too. So, in only a few days, I’ve been cared for by many healthcare workers. I’d love it if the OMBLES can help me say thank you to them, their co-workers and the families of those that lost their lives during the pandemic whilst caring for people like me.

One Minute Brief of the Day:

Create posters for the Healthcare Workers’ Foundation #FamilyFund project, supporting the bereaved families of healthcare workers who lost their lives during the pandemic.

Do it in a visually emotive way while making it unique to The Healthcare Workers’ Foundation and helping to raise money for this really important cause.

Tweet your submissions to @OneMinuteBriefs, @thehwf and @DrDomPimenta with the hashtag #FamilyFund

We cannot offer a prize, but we can offer you the warm fuzzy feeling of contributing to a very good cause and making a real difference to people’s lives, who lost a loved one saving others.

Context:

The Healthcare Workers’ Foundation (Formerly HEROES), was founded by NHS workers at the height of the pandemic to look after the welfare and wellbeing of NHS staff at the worst moment of their working lives. Since it’s humble beginnings, it’s provided over 500,000 items of PPE, food, skincare products, units of counselling, childcare grants and more.

The Family Fund:

We are now working with the bereaved families of those healthcare workers we couldn’t protect, the over 640 men and women that lost their lives to COVID, looking after our families, that leave behind families of their own.

Families like that of Elsie Sazuze, a 44-year-old care home nurse, who tragically lost her life in April after contracting the virus. The HWF has been supporting her husband and their children:

"This is our first Christmas without my wife Elsie. Losing her has been devastating, and something words cannot explain. The HWF has supported us in ways we couldn’t have imagined, including helping my son to secure a great internship which may not have been possible otherwise."

Your support and donation will help us to provide access to counselling and other practical support both during the grieving period and into the future, including respite breaks and mentoring support for children and young adults.

What the public can do to help:

The Family Fund has been created in response to direct feedback from healthcare workers who expressed fear and anxiety about the impact their work may have on their lives and the lives of their loved ones. We need to remind healthcare workers how much they are valued and that we stand behind them and their families as their supporters and allies. Over 640 healthcare workers have lost their lives in the pandemic so far, one of the worst records of any country in the world.

To learn more about the Family Fund or the Healthcare Workers' Foundation, please click here

If you would like to contribute more regularly you can do so by setting up a standing order via Enthuse, please click here

DO’s

Use the donation link: (https://tinyurl.com/familyfundappeal (there is also a QR code if appropriate)

Use the terms Family Fund and Healthcare Workers’ Foundation
Use our case study
Use the Family Fund logo (below)
Keep it simple and impactful, engaging and positive as possible;

DONT’s…

Try to avoid political statements;
Don’t reference catastrophic weather events
Don’t add additional facts or figures unless described here

WINNING CRITERIA

Best posters will be unique and inspire people to want to donate
They will clearly position us as an important and urgent way to make a real difference

Social Links:

Facebook https://www.facebook.com/healthcareworkersfoundation

Twitter: https://twitter.com/thehwf

Instagram: https://www.instagram.com/thehwf

LinkedIn: https://www.linkedin.com/company/healthcareworkersfoundation

Feel free to use any of the images/colours below.