Following the launch of our partnership with ‘Beyond the White Line’ a couple of weeks ago, we’re back with a collab brief to show our support for women in sport on #InternationalWomensDay. We hope all of the OMBLES will join us and play their part in what is a very important brief today!!
One Minute Brief of the Day:
Create posters to champion women in sport and raise awareness of the challenges they face during and beyond their career with @BeyondTWL #InternationalWomensDay #IWD21
Please Tweet your entries to @OneMinuteBriefs and @BeyondTWL with the hashtag #InternationalWomensDay & #IWD21
Prize: £100 cash prize!!!
This link from the Women’s Sport and Fitness Foundations provides a detailed list of some of the barriers to women and girls’ participation in sport and physical activity. funding4sport.co.uk/downloads/women_barriers_participation.pdf
Please read and feel free to reference some of these in your submissions!!!
What we want to do with today’s campaign:
Champion: Beyond The White Line recognises that athletes are much more than their sporting accolades. Above all they are people; with identities, responsibilities, talents and lives. The women’s sporting landscape is made up of incredible women with incredible stories which need to be heard.
Challenge: We want to challenge the status quo, by acknowledging that not all women in sport face the same hurdles, and provoking conversations surrounding the variety of socio-economic, ethnicity & race related issues each individual will face during and beyond their career.
Change: Beyond The White Line is here to drive real change by acting as advocates for Women’s sports and affording real representation to the amazing individuals involved. Women’s sport deserves a real platform and true visibility. At BTWL, every day is international women’s day, and we will always strive for more.
We want to see impactful submissions that could become something much bigger!!
ABOUT Beyond The White Line:
Beyond The White Line (BTWL) is a not-for-profit organisation that seeks to affect change within the professional sports industry for athletes and stakeholders alike. We want to ensure that generations of athletes and those within the ecosystem of sport have a sustainable future, within an environment that is Human First.
With your help, BTWL will become the main resource for both professional athletes and all those that work within professional sport
Find out more at: beyondthewhiteline.com
Links:
https://www.instagram.com/beyondthewhiteline/
https://www.facebook.com/Beyond-The-White-Line-101048518018004
https://www.linkedin.com/company/btwl/
You can use the logo above or below in your entries and our font is Monserrat if you wish to use it!
