Today we’ve got a great brief in partnership with The Drum where we can show how we’d go OMB-style on current government advertising. The constant bombardment with negative messaging, public shaming and blaming are beginning to wear thin and, in my opinion, have the opposite effect as people begin to switch off from it. The negative reception to the ‘Look them in the eyes’ campaign shows just how fed up people are with this advertising approach. So that’s why we’re happy to support the initiative and spread the same important messages in much more positive ways.
Really looking forward to what the OMBLES come up with for this one!!
About:
We all want lockdown to be over and get back to the things – and people – we love. But to get there, we have to collectively stick to the rules just a little while longer.
A group of UK advertising luminaries, led by Sir Nigel Bogle, have grown frustrated with the gloomy tone of their country’s coronavirus campaigns. Instead, they think we can get there sooner with a more positive campaign encouraging people to share what they’re looking forward to after lockdown.
They’ve created their alternative ad campaign, which you can watch below…
Now we want the OMB community to support the #LetsGetThereSooner campaign with their positive posters that show what they are looking forward to the most whilst encouraging people to keep going that little bit longer.
