To celebrate Pancake Day, we’ve got an extra special brief with none other than JIF Lemon Juice. You can also win a lifetime’s supply of JIF! What’s not to love?!

Remember to tweet your entries to @OneMinuteBriefs and @JIFLemonJuice with the hashtags #JIFLemonDay and #PancakeDay

About:

You must be flippin’ mad we said… there’s only 6 days before Pancake Eve we said…

That was our reaction to the last-minute request to start a branded Twitter channel for everyone’s favourite (and arguably only UK based) lemon juice brand, JIF.

Ever since, ahead of JIF’s ‘big day’ we’ve been looking to mix up a recipe for creating social mischief. We’ve followed only those called Lemon (we see you Keith) to spoofing Burger King’s recent ‘artificial ad’ to almost awarding Piers Morgan and Kate Hopkins ‘Britain’s Biggest Tossers’ – we realised that was a bit too far.

Everything is about creating as much noise around the 24 hours of pancake day or #JifLemonDay (as we liked to call it) as possible.

Now we want the OMBLES to join in and get creative to stir up some fun and good will around Jif and pancakes on this very special day.

The winning design/s will encapsulate our meta / knowing / comedic tone of voice and distinctive style – leaving them crying (with laughter) into their pile of piping hot pancakes.

Social Handle:

@jiflemonjuice