Our family of Kelloggs Kids brands are fun and iconic. There’s Coco Pops, with the swirl of your spoon turning the milk chocolatey or the sweet sounds of snap crackle and pop as you put your ear to a bowl of Rice Krispies.
These brands are nostalgic for all of us and have held the test of time and been passed from generation to generation and breakfast table to breakfast table.
One Minute Brief of the day:
Create posters to show how fun and delicious our family of kids brands are in a way which can appeal to parents of kids age 6+. Do it in a visually exciting way, bringing both brands together in one asset, making use of the characters and distinct brand assets, while making your proposal(s) unique to Coco Pops and Rice Krispies.
PACK SHOTS/LOGOS/CHARACTER PNGS CAN BE FOUND HERE
PDF OF GUIDELINES CAN BE FOUND HERE.
Imagery can also be found at the bottom of this page.
HOW TO ENTER:
Tweet your entries to @OneMinuteBriefs with the hashtag #CocoSnapCracklePop
We’d also love you to share your entries as posts and stories on Facebook and Instagram. Make sure you tag us in so we can like/share!!
https://www.instagram.com/kelloggs.uki
https://www.instagram.com/oneminutebriefs
https://www.facebook.com/KelloggsUK
https://www.facebook.com/oneminutebriefs
Deadline 6pm GMT. Remember to include your Twitter handle in the bottom right-hand corner of your entries.
Enter as many times as you wish, remember to put your twitter handle in the corner of your entries!!
Prizes:
1st Place: £300 in cash!!!
2nd Place: £200 in cash!!
3rd Place: £100 in cash!
Winning and shortlisted entries could also be featured on the Kellogg’s UKI / Coco Pops social channels.
DO:
Use pack shots and characters; Coco, Snap, Crackle & Pop. PNGS at the bottom of the page.
Include a call to action/headline
Use the Coco Pops and Rice Krispies colour palette and font (in PowerPoint deck attached on last page)
Keep it simple, single-minded and fun
DON’T:
Make direct comparisons with competitor cereal brands
When using the logos and packs, do not: change its colour; stretch or squeeze; rearrange its position; add elements to it; remove any part of the logo; hang any elements to it
Don’t pit the characters against each other in an aggressive/competitive way
WINNING CRITERIA:
Best posters will be unique and feel unmistakably Kelloggs. We want to celebrate our fun brands by reminding people of how iconic, fun and delicious this family of brands are by using characters, distinct brand assets and a playful call to action.
SOCIALS:
Instagram: https://www.instagram.com/kelloggs.uki
Facebook: https://www.facebook.com/KelloggsUK
