The summer can be a really triggering time for people with body image issues. As temperatures rise and clothes come off, the anxieties kick in. Why is swimwear season so daunting? Because the media ingrains an often unattainable ideal into our minds about what our bodies should be like! Bombarded by ads for diet pills, articles for ‘beach body ready’ exercise plans or filtered up social posts, we are all being told we are wrong.

This has to stop!! We need to change the national conversation to not getting beach body ready but getting BEACH MIND READY!

To be beach mind ready means achieving a positive state of body-acceptance that frees you from the fears (and overthinking!) that stop you enjoying your summer! The summer is about laughs not looks, about memories not muscles!

Therefore, Been There is teaming up with the OMBLES to raise awareness of its service by starting a national conversation about getting #BeachMindReady. We are standing alongside bodies of all shapes and sizes to help them achieve beach-mind readiness for summer filled with more fun and less fear.

One Minute Brief of the Day:

Create posters for Body Image mentoring charity @BeenThere_App for their campaign to help people get #BeachMindReady so they have a summer of fun not fear.

Tweet your entries to @OneMinuteBriefs & @BeenThere_App with the hashtag #BeachMindReady

Deadline 6pm GMT. Remember to include your Twitter handle in the bottom right-hand corner of your entries.

Enter as many times as you wish and remember to add your Twitter handle in the bottom right-hand corner of your entries!

PRIZE:

£100 cash for today’s winner!!

Audience:

Let’s face it, almost all of us can resonate with this… We’re talking to those of us with ‘beach dread’. You think your body is the problem. It’s not. It’s your mind being trained by this sick culture to reject your body that is the real problem. We stand with everyone to accept and embrace their bodies.

Goal:

Raise awareness of the brand and get people talking about being #BeachMindReady. We believe this will help us attract new users of (and secondly Mentors for) the service.

Dos:

Use the Been There Logo
Use the term ‘beach mind ready’ or #BeachMindReady
Ensure the reader understands Been There can help them
Donts:
Body shame anyone

ABOUT BEEN THERE

Been There is a new charity app that connects people over 18 with a vetted and trained Mentor to help them with any body image issues they may have. We give them the opportunity to speak to someone who has ‘Been There’ themselves when it comes to body image issues and the mental health struggles that arise from them. Our Mentors and Mentees can chat discretely through the safe space of our app. Our Mentors are here to support, empower and, most importantly, listen. We’re not therapists, psychologists, counsellors, or helplines, we’re just like you, and we care because we wish we had someone who had “Been There”.

We were founded by Tessa Peters in 2021 after her own personal struggles with body image issues and an eating disorder. Tessa says of her experience:

“I needed someone who was non-judgemental and had lived shared experiences. I saw counsellors, dieticians and therapists. All with the best of intentions but none of them worked for me. I felt that everyone lacked relatability. I needed a service like Been There when I was younger, a service that didn’t exist, so I decided to create it myself.

During my own journey I eventually found a Mentor and still speak with him today. The value of this relationship and the impact it has had on my life, has been lifesaving. Our volunteer Mentors are here to support you through your own journeys and make sure you are not alone”.

The app just went live in 2022 and we have already been receiving positive feedback from our Mentees on their journey to self-acceptance.