Today we are running a brief in response to the United Nations’ Global Call Out of Creatives. They want creatives to promote a #KindnessContagion and there are no people better at spreading positivity and togetherness than the OMBLES.
With this call to action the UN is aiming to inspire "creators, influencers, talent, networks and media owners" who can take its key messages and instil their own unique magic to them - "a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences we are not yet reaching".
Info:
The affect of Covid-19 threatens literally everyone and, in turn, has become the worst global crisis since WWII. Yet, there are groups who are more vulnerable and need the protection of those in a more comfortable position. Therefore this brief is asking for the creativity community to think about how to promote a #KindnessContagion, pointing out how we need to work together “to propagate global solidarity”.
As a result this brief is asking for participants to consider “resetting the narrative” by acts which could highlight “the need for global and collective cooperation to face the pandemic”. Creative responses should both “inspire and spotlight acts of humanity” in this case, in both big and small ways. This approach is also inline with the UN’s “Global Goals” which include no poverty, zero hunger, quality education and gender equality.
The tone for this brief should engage with common humanity, mental health, be caring and offer solidarity, empowerment, destigmatisation, inclusivity and joy.
Inspiration:
● Kind Canadians start “Care-mongering” - BBC
● Stock up on [Love] - Priyanka Chopra
● Postcard bid to help self-isolating neighbours - BBC
● Examples of Human Awesomeness in a Global Crisis - Upworthy
● Message to Myself - 10 Days Ago (Italy) - The Atlantic
