Today we’ve got an exciting brief with a brilliant brand. Cannot wait to see the OMBLES take on this one!
We’ve got some brilliant prizes to be won today too! We’d love to see funny/inspiring/stand out quick-fire creative ideas to help #BringBackTheShave!!
We’ve set a number of trends lately on Twitter. So let’s see if we can set one for real!!!
Tweet your entries to @OneMinuteBriefs and @KingofShaves with the hashtag #BringBackTheShave & link to kingofshaves.com
Prizes:
Winner: £250 cash prize
2 x Runners-Up: £50 worth of shaving products off the website.
When King of Shaves were founded in 1993, around 90% clean shaven, shaving regularly; 10% had beards, were old. Nowadays, anything goes - clean shaven, stubbled, beard… driven by societal, celebrity and economic changes/challenges.
The height of 'clean shaven' was 2003, but with the rise of social media and people working behind screens, appearance and clean shaven-ness became less important.
That’s when the hipster beard trend started with celebrities and Hollywood A-listers creating the beard trend.
And here we are in 2020!! With us in lockdown, people are shaving even less!
So that’s where the OMBLES come in!
How can we help everyone to fix up, look sharp and #BringBackTheShave!?
About:
Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK. Our range of advanced high performance shaving, skin and beard care products are available in the UK from Amazon, Boots, Morrisons, Ocado, Sainsbury’s, Superdrug and Waitrose as well as direct from our online shop. King of Shaves is also available in the USA as well as in several other countries including Australia and New Zealand. Our products are not tested on animals and our entire shaving and skincare range is suitable for vegans.
After suffering for years from razor irritation when using conventional shaving foams and gels, Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company. Will hand-filled the first 10,000 bottles over the kitchen sink (it took two weeks) and in 1993, got the product listed by Harrods and Boots the Chemist in the UK. King of Shaves was born!
“Back in 1992 I used to suffer from shaving rash and razor burn but couldn’t find a product on the market to solve my shaving problems. I suspected a lot of guys suffered in the same way I did, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn free shave – so in 1993 the King of Shaves was born. Like me, I want you to enjoy shaving rather than endure it and have pioneered our simple guide to getting a close, comfortable shave with no irritation. Join our kingdom today and find out how to shave better with King of Shaves.”
Will King
Founder of King of Shaves
@iamwilliamking
Why is King of Shaves different?
Huge love for/loyalty to - we have 11.2K+ 4/5* authentic reviews; highest rated on Amazon.
Pioneered shaving oils, aloe rich non-aerosol (tubed) shave gels, 'skincare in shaving solutions.
Independently owned, designed & made in Britain since 1993.
Very purpose driven brand; best selling products moving into refilllable (aluminium) format online now, see https://kingofshaves.com/collections/refillables
As our products are low foam/no foam, you can "See where you're shaving, not where you've shaved".
During lockdown we have offered 30% off for NHS employees & keyworkers
