It’s time to get creative with choccy again… that’s right, previous partner KNOOPS are back, this time celebrating the launch of their new app. For all you lucky OMBLES, there are some amazing cash and chocolatey prizes to be won!

One Minute Brief of the Day:

Create posters to celebrate the launch of the new @KnoopsChocolate ‘Drinks Configurator’ app.

Tweet your entries to @OneMinuteBriefs & @KnoopsChocolate with the hashtag #KnoopsApp & link to knoops.co.uk/pages/loyalty-app

Remember to include your Twitter/X handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

We’d also love you to share your entries via stories and posts to @KnoopsChocolate on Instagram and LinkedIn!

Prizes:

1st place: £200 cash + exclusive VIP access to the app (including free drinks at Knoops!)

2nd & 3rd place: £50 gift card for Knoops and a selection of Knoops goodies

ABOUT THE KNOOPS NEXT GENERATION ‘DRINKS CONFIGURATOR’ APP

Knoops, the maker of expertly-crafted chocolate drinks, has launched a ‘next generation’ app that will enable customers to tailor and pre-order their favourite bespoke chocolate drinks on their smartphones.

The brand offers customers a range of barista-prepared hot chocolate, chocolate milkshakes and iced chocolate from a menu of over 20 different strengths and styles of chocolate to create bespoke chocolate drinks.

Customers can use the app to take them through the ‘Knoopology’ crafting process within seconds, with a choice of over three billion unique variations across an extensive range of curated chocolates from across the world, as well as alternative milks and additional flavourings from fresh orange zest to chilli. The app will offer helpful tasting notes and detailed information on all the different chocolate drinks and coffee on offer. Knoops’ chocolate flakes can also be purchased online using the app, as well as in store and through trusted partners.

The team at Knoops has worked with software and app specialist Arch to develop the advanced functionality to provide the best user experience.

The app gives loyalty reward points as you would expect, but it is also a fabulous drink configurator as it takes you through step by step, the ordering process (of choosing your % chocolate, your milk and any flavour additions such as herbs, fruits or spices)

Not only does our new app allow you to collect points, to be redeemed in the form of delicious chocolate drinks - it also enables you to order on the app, taking you step-by-step through the Knoopology process, to order the perfect drink for you - saving time in the queue.

Customers can download the app in the App Store here and on Android here.

“I am delighted to see how intuitive the configurator is and how simple the ordering process is. Many of our customers still enjoy the counter interaction with our ‘chocolate sommeliers’ in store but the app-based system now offers customers the same personalised experience for when they might be pushed for time.”

— Jens Knoop, Founder of Knoops

The Knoops concept:

The Knoops concept is based around a carefully curated % menu which offers chocolates to suit every taste and mood. We find joy in helping you to discover your perfect chocolate drink, and encourage experimentation with different % chocolates and flavours in a process we call ‘Knoopology’. This process is simple; choose your chocolate %, milk, and extra flavours like sea salt, orange zest or chilli to be made into a hot chocolate, milkshake or iced chocolate.

The Knoops story:

Our founder Jens Knoops has had a strong relationship with chocolate since his childhood in rural Germany. In 2013, he decided to share his passion and opened the first Knoops store in Rye, East Sussex.

Since then, Jens has gone on to open more Knoops stores, built a team of chocolate lovers around him, developed an at-home range of chocolate flakes, and even released a chocolate cookbook.

The art of Knoopology:

Knoopology is the art of crafting your perfect chocolate drink, not just in our stores, but at home too.

Think of the process like an experiment; first, choose from our range of ten different % chocolate flakes. Then, pick your milk - dairy and plant-based all work to make hot and cold drinks. Finally, prepare any extras to add - a pinch of sea salt or some freshly grated orange zest are good starting points.

There truly is a Knoops to suit every mood.