Mother nature got it right with Merino wool.

It’s thermoregulating, odour resistant, breathable, warm, natural, renewable, biodegradable, soft, recyclable. But Merino wool is sports best kept secret; because of our traditional, cosy image we often get overlooked. Sure, we might not be right for the sweaty gym, but we are perfect for outdoor adventures and performance.

That’s why we have joined forces with the incredible OMBLES to help us create posters that will catch the eye of sports brands used to working with synthetic fabrics that try to imitate wool’s natural benefits.

One Minute Brief of the Day:

Create posters that explains why #MerinoWool is the ultimate performance fibre and why no other fibre can match all of its impressive and unique benefits.

Tweet your entries to @OneMinuteBriefs & @Woolmark with the hashtag #MerinoWool

Deadline 6pm GMT. Remember to add your Twitter handle in the top-left corner of your entries.

Prizes:

WINNER: £400 cash!!

RUNNER-UP: £200 cash!!

+ the opportunity to see your work brought to life on billboards & seen by sports fans nationwide.

About Merino Wool:

Australian Merino wool is the world’s finest and softest wool in the world. Its natural benefits are so great that no other fibre - natural or man-made - can match it.

Australia also produces other types of wool, suitable for products such as wool bedding and home interiors, but it’s Merino wool that is most-suited for luxury clothing, high-performance sportswear and next-to-skin apparel.

Fashion designers love this unique fibre for its quality and versatility - nothing else feels like Merino wool, looks like Merino wool, or wears like Merino wool.

The most comfortable wool in the world
Finer than human hair, Merino wool can be softer than cashmere and is gentle on even the most sensitive skin.
Natural, Renewable and Biodegradable
Wool is 100% natural, 100% renewable and biodegradable. Wool, by nature, is a circular fibre.
No microplastics, unlike synthetics
Wool is biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
Breathable & thermoregulating
For clothes that perform as hard as you do, Merino wool reacts to changes in body temperature keeping you warm when it's cool and cool when it's hot.
Moisture wicking
Merino wool fibres absorb large quantities of moisture vapour then move it away to evaporate into the air, keeping sweat away and rain at bay.
Odour resistant
Sweat less, smell better. Merino wool actually locks away odour molecules, which are only released when washed.

Find out more about Merino Wool:

https://www.woolmark.com/fibre/what-is-merino-wool/

You can also check out the video below:

Who are we?

We are Woolmark; we are the global authority on wool. The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.

WHAT WE DO

As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. We encourage and unite the entire supply chain, by: