Neat Burger is a plant-based restaurant serving up a menu of burgers, sides and shakes across eight restaurants in London. Their mission to make sustainable and planet-friendly food more delicious than ever before!
They are opening in a new restaurant in New York's Nolita area this Spring. It's their first proper restaurant in the USA and so are looking to make a big splash on the city with lots of guerrilla marketing tactics and ‘wildposting’ posters. Who knows… the winning OMBLE idea could be seen in the Big Apple!!
Wildposting® is a form of advertising where static posters are placed in a large number on multiple locations, primarily in dense, urban areas, to attract maximum attention.
One Minute Brief of the Day:
Create posters to promote the launch of the first-ever ‘Neat Burger’ restaurant in NYC & appeal to the New York locals.
Tweet your entries to @OneMinuteBriefs and @NeatBurger_ with the hashtag #NeatBurgerNYC
PRIZES:
WINNER: £300 cash plus a years supply of Neat Burger!!
Runner-Up: £100 plus a years supply of Neat Burger!!
About the campaign:
Neat Burger is running a poster campaign in Nolita to let New Yorkers know that a new burger restaurant is coming to town. The posters need to be super creative, cool and authentic, with local New Yorkers in mind. We are trying to avoid seeming like we're just a London brand bringing a chain to NYC (for example, no Big Bens/Statue of Libertys holding a burger!)
They must be eye-catching, make people stop and look… Go wild OMBLES!
NOLITA RESTAURANT:
Neat Burger are hoping to appeal to the local community in NYC by being as authentically "New York" as possible. They're not just a tourist in the city, they're there to stay!
Despite this, the restaurant is far from understated; with big neon walls, artistic murals and bold prints. It's an Instagram-heaven with important messaging behind it.
The design within the restaurant provides constant reminders of the impact on the planet of choosing plant-based and that sustainability is seriously sexy!
About Neat:
Neat Burger is a destination for the naturally curious, founded on the belief that eating plant-based food should be an epic experience, not a sacrifice!
Through an innovative menu, beautifully-designed restaurants and exceptional hospitality, they're on a mission to spark curiosity in the future of plant-based eating that satisfies even the most carnivorous of appetites!
Backed by Formula One champion Lewis Hamilton and actor and environmentalist Leonardo DiCaprio, Neat Burger hope to inspire people to eat more sustainably and pave the way for the widespread adoption of plant-based and flexitarian living!
Links:
neat-burger.com
https://twitter.com/neatburger_?lang=en
https://www.instagram.com/neat.burger/?hl=en
https://www.facebook.com/neat.burger/
https://www.tiktok.com/@neat.burger
