The #WorldWithoutNature campaign is BACK for a third year…and we’re hoping it will be bigger than ever with the help of the OMBLES today!! We’ve been very busy working behind the scenes, with the WWF team, to take the idea into the real world with billboards that will be appearing up and down the UK courtesy of our partners Elonex, who have given us the opportunity to create some very special bespoke billboards near the stadiums of several sports teams to show their support. We are also being supported by Mass Media and 75 Media to get this important message out far and wide!
As well as this, there are also plans to feature the campaign tomorrow on matchday on stadium screens and in match programmes!! And… look out for us on TV!!
This goes to show the power of a simple idea and the campaign was sparked by an inspired OMB submission by none other than Ze Anwar, who is a key member of One Minute Briefs and an important OMBassador for the community.
Could you create the next big campaign that hits a billion impressions?
Get involved today. You’ve got to be in it…for a minute…to win it.
One Minute Brief of the Day:
While brands and teams around the world demonstrate how empty a #WorldWithoutNature would be, we want you to create posters to promote how incredible a world WITH nature is in all sorts of creative ways.
Nature gives us the air we breathe. It gives us beauty. It provides comfort. It brings joy. It’s a place we go to relax. It’s man’s best friend. It’s the wildlife we see in cartoons we know and love. It’s something to cherish.
Nature gives us life. Nature is life. Nature is EVERYTHING…
So, what would we do without it?
Let’s celebrate nature today…OMBLE style with plenty of positivity, creativity and fun!!
Show us what nature means to you and bring it to life in any way you like. Get creative.
Enter as many times as you like to celebrate #WorldWildlifeDay and show how we could definitely never have a #WorldWithoutNature
Tweet your entries to @OneMinuteBriefs, @WWF & @WWF_UK with the hashtags #WorldWithoutNature & #WorldWildlifeDay
Remember your Twitter handle in the bottom right-hand corner of your entries. Deadline 6pm GMT.
Prizes:
WINNER receives £250 cash!!
About the Campaign:
On World Wildlife Day, WWF’s #WorldWithoutNature digital activation returns this year (3 March 2023) with some of the world’s most popular brands once again teaming up to rally against the emptiness of a world without nature.
As part of WWF’s #WorldWithoutNature, brands, NGOs and sports teams around the globe will remove images of nature from their branding, across websites and digital platforms, as well as digital billboards. The aim is to drive awareness of nature and biodiversity loss, by prompting audiences to look twice at well-known logos which, for one day only, will remove iconic images of wildlife and biodiversity. The eye-catching digital digital activation will also give brands the chance to raise awareness about the planet’s rapid loss of biodiversity among their own supporters.
We’ve got lots of major brands taking part this year, including the digital language learning app Duolingo, as well as Old Mout Cider, Gorilla Glue, Taskrabbit, Gymshark and Brewdog.
As sports teams across the world continue to be an increasingly important voice in the fight against climate change and nature loss, many teams will continue that trend by getting involved with WWF’s #WorldWithoutNature. A number of the UK’s top football teams will be taking part, and following on from the recent Green Football Weekend initiative at the beginning of February, teams like Aston Villa, Wolves, West Brom, Crystal Palace, Derby County, Swansea, Burnley, Norwich City & Hull City will all be removing images of nature from their badges. Other sports teams taking part in WWF’s #WorldWithoutNature include US-based football team, The Philadelphia Union, as well as rugby teams Leicester Tigers and Warrington Wolves.
Now in its third year, #WorldWithoutNature comes hot on the heels of a defining year for nature. In October 2022, WWF published its latest Living Planet Report, which revealed a staggering 69% average decline of global wildlife populations in less than fifty years. WWF warns that the world’s continued overexploitation of wild species and destruction of habitats is driving the loss of wildlife we’re seeing - which poses immense social and economic risks, in addition to the catastrophic consequences for the planet. Since then, the world committed to halt and reverse nature loss by 2030 under the Global Biodiversity Framework adopted by 196 countries in December at COP15 – an agreement that WWF is now urging governments, businesses and financial institutions to deliver on.
Felicity Glennie Holmes, Executive Director for Communications & Marketing, WWF International: ”We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes. We need more people, more than ever to get behind our efforts to halt and reverse nature loss by 2030. That’s exactly why we’re asking some of the world’s best-loved brands and sports teams to show the world what nature loss could look like. We’re delighted to see so many brands get involved as part of this year’s #WorldWithoutNature digital activation.”
About World Wildlife Day
World Wildlife Day is marked on 3rd March to celebrate and raise awareness of the world’s wild animals and plants. This year, the theme for World Wildlife Day is “Partnerships for Wildlife Conservation”. It will allow us to celebrate all conservation efforts, from intergovernmental to local scale.
About WWF
WWF is an independent conservation organisation, with over 30 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
For World Wildlife Day (3 March 2023), WWF is running a global activation encouraging companies, NGOs, sports teams and governments to remove nature from their branding to mark the day. This day of action aims to highlight the dramatic loss of biodiversity – the variety of all life on Earth – and the social and economical risks that it poses.
Over the last two years, over 400 brands from across the world have taken part in the World Without Nature activation on World Wildlife Day, generating over 900 million impressions online and in the media!
Why?
Because the science has never been clearer: the #LivingPlanetReport 2022 revealed that species populations have declined by 69% since 1970. This simple and effective social activation highlights the immediate dual crises of climate change and biodiversity loss, and depicts what a nature-less world would look like through the medium of iconic logos.
