In September 2020 we launched the UK’s first coffee subscription. The launch was very successful and had many sign-ups before further restrictions came into place.
As we return to normality, and get back out there, we now want to broaden our message and speak to new customers about the value, our coffee credentials and the joy of Pret. So today, we’re delighted to team up with One Minute Briefs to bring this brief to life!
One Minute Brief of the Day:
Create posters to promote the #PretCoffeeSubscription with @Pret
Tweet your entries to @OneMinuteBriefs and @Pret with the hashtag #PretCoffeeSubscription https://bit.ly/3JtwHjK
Enter as many times as you like. Remember to add your Twitter handle in the corner of your submissions. Deadline 6pm GMT.
Prizes:
1st place: £300 cash!!
2nd place: £200 cash!!
3rd place: £100 cash!!
What is the Pret Coffee Subscription?
Essentially, you pay £25 a month and for that you can get up to 5 Barista-made drinks a day at Pret. This includes coffees, teas, hot chocolates, frappes, smoothies and iced coffees a day – essentially anything a Barista makes is available as part of the subscription. There is a 30-minute gap between each order though so you can only get one drink at a time. We believe it’s a unique proposition and something which is very ‘Pret’ in style.
How does it work?
Coffee subscribers receive a unique QR code that they scan at till to use their subscription. Codes can be accessed via our App, via email, via their Pret Account on a browser or saving to their iPhone Wallet or Android Google Pay.
Anything else?
Our coffee is also 100% organic and we have set up our Pret Coffee Fund to build long term relationships with our farmers & sharing sustainable practices.
More information at https://www.pret.co.uk/en-GB/pretcoffeesub
T&Cs here.
The brief?
We are looking for a new way to raise awareness of the Coffee Subscription – we know many of our fans are now aware of it, but the majority of the UK population might not be. We believe it is great value and really unique. How can we communicate what it is and get people to remember it in a fun, bold and engaging way. That’s where the OMBLES come in. We’re excited to see all of your fun, creative and instinctive ideas!
