One Minute Brief of the Day:
Create posters to encourage people to borrow items rather than buy them, in celebration of the launch of the @SearchBosh platform at searchbosh.com
BOSH makes it easier for people to borrow everything from DIY tools to fashion by connecting them with the best hire and rental businesses & projects across the UK. We’re saving individuals time and money and space in their homes, saving the planet from excess consumption and helping independent businesses to thrive.
We’re launching our search engine on 4th April and would love to share some of the brilliant OMBLE entries on the day!!
Please tweet your posters to @OneMinuteBriefs and @SearchBosh with the hashtags #SearchBosh and #BuyLessBorrowMore
Remember to include your Twitter handle in the corner of your entries.
First prize: £100 cash + an adventure found through BOSH (up to a value of £50)
Second prize: £50 cash + an adventure found through BOSH (up to a value of £25)
Detailed Brief:
At BOSH, we’re on a journey to make it easier than ever for people to borrow things rather than buy them, by helping them to find items and connect with some of the best hire and rental businesses & projects across the country. The first iteration of our platform will be going live on April 4th.
When you consider that the drill is used for ~13 minutes across its lifetime and how many of us have drills and similar items at home in our garages, sheds and cupboards sitting idly on dusty shelves, you’ll agree it seems sensible to make better use of what we already have!
While there are huge environmental benefits of borrowing (reduced emissions, waste and material extraction), we want to show people there are plenty of other positive impacts too - whether individuals want to save money (from not having to own the product outright in the first place), space in their homes (because they haven’t filled it with things), time (not trawling through the internet to find their solution) or to help independent businesses to thrive .
We want to people to know that for any adventure, occasion, project or activity, whether you’re a young family camping in Cornwall, a couple looking for outfits for their special day or you’re giving your house a DIY makeover, there’s a borrowing solution to fit their needs - and searchbosh.com can help them find that.
We want to inspire a behaviour change in people and build a movement of borrowers by showing the world just how wonderful borrowing can be. We always try and keep the tone upbeat and positive and think in this brief, there’s a lot of space for fun and creativity. The best ideas submitted will be used as part of the campaign leading up to our launch on 4th April 2022.
If you’re interested in finding the item for your next adventure, or want to keep up to date with our platform launch, head to searchbosh.com and sign up to our newsletter, the BOSHington Post, to be the first to hear.
