Today’s brief is an exciting collaboration with a great brand with a brilliant prize to be won. We’ve been hoping to join forces for a Pringles OMB for some time and we cannot wait to see how the OMBLES respond to the brief in their typically brilliant quick-fire creative ways!!!

CONTEXT:

Taste is the number one reason for choosing a potato crisp. However, Value plays a big part as well, with people having a vast choice of potato crisps at very competitive prices. Competition is fierce, particularly in a challenging economic environment where consumers are expected to shop around more and be less loyal to brands as they look for better Value.

Pringles offer a unique eating experience: the POP when opening the can, the iconic shape of the crisp, the unmatched taste and texture and flavours that everyone likes.

pringles.com/uk

BRIEF:

Create a poster that shows that a can of Pringles is “A can full of flavour”.

Do it in a visually exciting way while making it unique to Pringles and have fun!

Tweet your submissions to @OneMinuteBriefs and @Pringles_UK with the hashtag #ACanFullOfFlavour

PRIZES:

1ST PLACE:

£300 CASH PRIZE & A YEAR’S SUPPLY OF PRINGLES!!

2ND PLACE:

£200 CASH PRIZE & A YEAR’S SUPPLY OF PRINGLES!!

3RD PLACE:

£100 CASH PRIZE & A YEAR’S SUPPLY OF PRINGLES!!

SHORTLISTED ENTRIES COULD ALSO BE FEATURED ON THE PRINGLES SOCIAL CHANNELS & EVEN HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

DO’s

Use the Pringles can;
Use the Pringles colour palette and font;
Keep it simple and single-minded;

DONT’s…

No direct comparison with competitors brands / competitors’ crisps packets / crisps in a bag;
When using the Pringles logo, do not: change its colour; stretch or squeeze; rearrange its position; add elements to it; remove any part of the logo; hang any elements to it;

WINNING CRITERIA

Best posters will be unique and feel unmistakably Pringles. They will be clearly driving the message that a can of Pringles gives you both Value and Taste in a fun Pringles way.