Well it’s December the 1st… and that can only mean one thing. The end of Movember!!! Perfect timing for another exciting collab with our friends at King of Shaves!
Yet again, we’ve got another great prize to be won and we’re looking forward to see what the OMBLES come up with in their creative ways to get people shaving off those moustaches! But, more importantly, we’re hoping you can help us spread the word about our refillables, which are now available online and in-store!!
Please tweet your entries to @OneMinuteBriefs and @KingofShaves with the hashtag #JoinTheREFILLution & link to kingofshaves.com
Prizes:
Winner: £250 cash prize
2 x Runners-Up: £50 worth of shaving products off the website.
About:
King of Shaves is the world's first shaving brand to introduce a 'Lifetime Use Refill' rather than 'Buy, Use, Dispose' into the market.
Better for the planet, Better for your pocket. Clean shave, clear conscience!
Cost of shaving with refills vs single use tubes is cheaper.
We now need to get consumers aware of, and to buy into this 'refillable mindset', right now they continue to buy 'single use' plastic in the (mistaken belief) that plastic is recycled, when in fact 70-90% ends up in Landfill.
Clear point of difference from primary competitors
From a consumer POV, we not only 'shave' the planet we 'save' money too.
Founder of King of Shaves, Will King, shares his insight into KoS refillables here:
It was well over 2 years ago that the King of Shaves team and I decided to be the change we wanted to see when it came to the use of plastic packaging for our products. Having manufactured using PP tubes (yes, recyclable - but 70%+ weren't) for our gels since 1996, it was clear we had a binary decision to make regarding entering our third decade of existence.
Stick to doing what we'd always done, don't 'rock the boat', try to convince our consumers that our plastic tubes were recyclable, could be recycled - but the infrastructure in the UK and around the world didn't exist to do it' or take a deep breath and put our two bestselling products into a beautiful lifetime use refillable aluminium can, and work with specialists in single laminate refill pouches, to reduce plastic by 72-84% and thus take the first steps towards being that change.
Two years later, and lots of hurdles overcome, our best selling shaving gel and oil are now listed by all the major UK retailers - both the refillable AND the refill - kudos to them for coming on board - it would have been easy to list just the refillable on-shelf, but sell the refill on-line.
See the full article here: linkedin.com/pulse/refillution-50-pcr-plastic-delusion-will-king/
About King of Shaves :
Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK. Following redundancy and after suffering for years from razor irritation when using conventional shaving foams and gels, Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company.
Will hand-filled the first 10,000 bottles over the kitchen sink (it took two weeks) and in 1993, got the product listed by Harrods and Boots the Chemist in the UK.
King of Shaves was born!
Our range of advanced high performance shaving, skin and beard care products are available in the UK from Amazon, Boots, Morrisons, Ocado, Sainsbury’s, Superdrug and Waitrose as well as direct from our online shop. King of Shaves is also available in the USA as well as in several other countries including Australia and New Zealand.
We have introduced refillable packaging as part of our commitment to reducing the use of plastic in our range, our products are not tested on animals and our entire shaving and skincare range is suitable for vegans. Find out more here: https://kingofshaves.com/
