Hey OMBLES, to celebrate World Rainforest Day tomorrow, our friends at the Rainforest Alliance have an inspiring brief for you!
You can probably tell from their name that the Rainforest Alliance really (like really) love rainforests, but they want your help sharing a message that they are just as passionate about: We need thriving people for a thriving planet.
That’s why we’re asking you to honour the heroes who play a vital—and often overlooked role—in stewarding the Earth’s most important forests: farming and forest communities.
We’re looking for the OMBLES to help us show the world that people and nature can thrive together in harmony. In celebrating the people who look after our rainforests, you support their mission to protect forests while promoting the rights and well-being of rural communities.
One Minute Brief of the Day:
Create posters with @RnfrstAlliance to celebrate the local communities who care for the Earth’s precious rainforests ahead of tomorrow’s #WorldRainforestDay
Submit your entries:
Please tweet your entries to @OneMinuteBriefs and @RnfrstAlliance with the hashtag #WorldRainforestDay
You can also share your entries via stories and posts to @oneminutebriefs & @rainforestalliance on Instagram!
Deadline 6pm GMT. Remember to include your Twitter handle in the bottom right-hand corner of your entries.
Prizes:
WINNER: £300 cash!!!
Runner-Up: £200!!
3rd Place: £100!
+ Rainforest Alliance goodies for all three winners
Key points: Don’t forget the frog!
Please include the Rainforest Alliance’s logo: You might recognise this cute little frog from your favourite Rainforest Alliance Certified coffee, tea, or cocoa (and thousands more products). The Rainforest Alliance chose the frog because it’s a “bioindicator species”, meaning its presence shows that an ecosystem is thriving.
Check out the Rainforest Alliance brand book for an easy guide on how to use their frog logo.
Font
Our font, Poppins, is also available for anyone to use and free to download from Google Fonts here.
Black and forest colours are used with light backgrounds and the lime (light green) is used with dark backgrounds.
Thriving Communities for Healthy Forests
Life on Earth is a dance of interdependence—people and nature do best when co-existing in harmony. The Rainforest Alliance has worked to protect tropical forests for more than 35 years and we’ve seen first-hand that rural communities can achieve astounding conservation successes when sustainably managing natural resources.
For example, in Guatemala’s iconic Maya Biosphere Reserve—the largest tropical forest north of the Amazon—the Rainforest Alliance’s partner communities have maintained a near-zero deforestation rate for nearly 20 years across an area spanning 353,000 hectares. This is a remarkable feat given that neighbouring areas suffer some of the highest deforestation rates in the Americas. The secret: a community forestry model where local communities have government permission to make a living from timber and other forest products, like ramón nuts and palm fronds—as long as they do so sustainably.
Or just look to Lampung, Indonesia, where the Rainforest Alliance partners with local farmers to protect Bukit Barisan Seletan National Park—a rainforest paradise home to rare Sumatran elephants, tigers, and rhino. Sadly, much of the park has been lost to commercial coffee cultivation, but our community partners are committed to more sustainable ways of growing your favourite beans. Together, we’ve planted hundreds of thousands of tree seedlings in the areas surrounding the park—carefully selecting tree species that attract birds and pollinators and support healthy soil.
About the Rainforest Alliance
The Rainforest Alliance is an international non-profit spanning nearly 60 countries. We partner with farmers and forest communities in many of the world’s most important tropical landscapes—working together to promote land management practices that protect nature while boosting rural livelihoods. We work with companies, big and small, to advance responsible business practices across global supply chains. At the same time, we work with governments and civil society organizations—at both the local and international level—to drive sustainability transformation through strengthened policies. And last but not least, we mobilize millions of individuals to harness their collective power as consumers and make better choices for people and nature. Are you with us?
Find out more:
https://www.instagram.com/rainforestalliance/?hl=en
https://www.facebook.com/RainforestAlliance/
https://www.linkedin.com/company/rainforest-alliance/mycompany/verification/
