It’s National Ice Cube Day tomorrow and we’ve got a super-cool brief for you today to celebrate!
Shortlists and winners will be announced tomorrow too with some amazing prizes to be won.
About today’s brief:
They’re small and mighty. They refresh your day, your drink and so much more. Europe’s leading ice manufacturer and supplier, The Ice Co, have renamed June 21st to National Ice Cube Day!
Since 1860, we have been championing ice in all forms. We now want the people of the UK to understand and appreciate everything that ice cubes have to offer, and so are creating a national day to celebrate ice cubes in all their glory.
And, we’re excited to team up with the OMBLES to help make our ice cubes famous to celebrate the most important day of the year!
One Minute Brief of the Day:
Ice Cubes are the unsung heroes. They make everything better but often go unnoticed.
It's time to change that. It's time to give the humble ice cube the recognition it deserves!!
Create posters that make our ice cubes (pictured) FAMOUS in all sorts of creative ways to celebrate tomorrow's #NationalIceCubeDay 21st June with @TheIceCo
On the pic Left-Right is:
Super Cubes
Polar Cube
Party Ice
Crushed Ice
Ice-Cold Thought Starters
Will we see Crushed Ice on the red carpet?
Will Super Cubes become a superhero?
Will Polar Cube be the main star of a new movie?
Will we see Party Ice partying with Jack Grealish in Ibiza?
Will we see our full-line up as a band performing at Glastonbury this week?
We want our ice cubes to go GLOBAL. The sillier, crazier and more creative the better. The world is your ice cube!!
Tweet your entries to @OneMinuteBriefs & @TheIceCo with the hashtag #NationalIceCubeDay
Remember to include your Twitter handle in the bottom right-hand corner of your submissions. Enter as many times as you like. Deadline 6pm BST.
Prizes:
1st place: £150 cash
2nd place: £100 cash
3rd place: £50 cash
Product Personalities:
Party Ice
Whenever, wherever, whatever – if there’s a cool drink to be enjoyed, we’re there. BBQs in the garden or picnics in the park, and even if a party isn’t being planned, it’s best to have us in the freezer just in case.
Super Cubes
From decadent dinner parties to a Friday night indulgence, Super Cubes are a great way to elevate the moment, impress your guests and savour your favourite drinks.
Crushed Ice
Meet Crushed Ice…skilful, versatile and adaptable. The helping hand when it comes to making your favourite cocktail or smoothie. Easy going and up for a good mingle. Perfect your drink making skills with ice that’s crushed and ready to go.
Polar Cube
It doesn’t have to be a special occasion to enjoy Polar Cube, they simply make any moment feel more special. From a midweek glass of your favourite wine after a hard day’s work, to giving your smoothie more zing in the morning, Polar Cube make a real difference. And, of course, any guests that come round at the weekend are sure to appreciate it too.
About The Ice Co:
Founded in 1860, The Ice Co° is Europe’s leading manufacturer of ice and the No1 selling ice brand in the UK. Over 160 years later, The Ice Co° still operates with the same entrepreneurial spirit and passion for ice since it began and keeping our customers cool is still at the forefront of everything we do.
