Today we’ve got a fun creative brief, where we are looking to encouraging millennial & Gen-Z audiences to #SeeMoreOfTheWorld with Whereabouts Holidays. With a great prize to be won, we are excited to see all the great ideas and headlines that the OMBLES come up with for these incredible adventure holidays.
The aim is to encourage people who have never been on an adventure holiday to try one out, get younger people interested in new routes and those who are not sure about adventure holidays in general to give it a try. It’s not just about the walking, cycling and adventure. It’s about the overall holiday experience.
Remember to tweet your posters to @OneMinuteBriefs and @WhereaboutsHols with the hashtag #SeeMoreOfTheWorld
Prize for the winner:
A £300 voucher for a Whereabouts trip
About Us
Brand background
Whereabouts is a relatively new brand under the umbrella of Sports Tours International which has been established since 1973. Its goal was to be known for European walking and activity holidays and to share our passion for the great outdoors and people’s overall fitness.
The return to travel and the new direction of Whereabouts Holidays
We are completely changing here at Whereabouts – we are certainly still about sharing our passion for the great outdoors and people’s overall fitness and wellbeing, but we are wanting to go Worldwide we are wanting people to do and see more of this amazing world.
Our customers are the young and the young at heart, people who are wanting to get off the beaten track. Do more, See more. Solo and group travellers. People who are planning adventurous trips, whether that be climbing a world’s highest mountain, driving down a world-famous highway, spotting one of the world’s most iconic mammals or doing their bit volunteering. We have something for everyone and if you don’t take life too seriously and have a love for travel and adventure, we will see more of this world together.
We are going to be having several Travel Styles from the Iconic adventures of the Inca Trail and Everest Base Case, Wildlife trips to the Galapagos, Safaris in Africa or even bear spotting in Canada or Finland. We are also wanting to give back with some Volunteering projects worldwide whether that be with wildlife, local communities or teaching English. We will also be doing massive Self-Drive itineraries either by car or Motorhome.
Backpacking tours worldwide will be widely available through Whereabouts with excellent first-hand knowledge and not forgetting Wellbeing and sport and our route of Walking and Hiking in Europe.
Who We Are!
Here at Whereabouts, we love our Holidays to be a little different, we want you to feel a sense of achievement and adventure after every trip!
Our competition
None of our competition really speak to the “Youth” “Gen Z” crowd. We really want Whereabouts Holidays to be different – to be loud and proud and to make a difference to peoples lives by giving them the best advice and confidence to do and see more and to do things a little less “Normal”.
Links for imagery and more info to use:
https://whereaboutsholidays.com/
https://twitter.com/WhereaboutsHols
