We’re ‘King excited to be back with another amazing brief with our friends at King of Shaves. And today, we’re taking it back to the 90s to celebrate their 30th anniversary!!
We cannot wait to see the creativity and fun you’ll have with this one!
WILL KING’S MISSION
“MAKE MY ICONIC 90’S KING OF SHAVES BRAND “RETRO-RELEVANT” IN THE 20’S.
LIFE WAS 'KING GREAT IN THE 90'S, IT'S SHIT IN THE 20'S.
MY BRIEF TO MYSELF IS TO MAKE MY ICONIC 1993 CHALLENGER BRAND RELEVANT AND DESIRED BY MEN WHO CAN’T BE ARSED TO SHAVE IN 2023.
IT’S TIME TO GET A HIT OF 90’S #SHAVEHAPPY
One Minute Brief of the Day:
Create posters to celebrate the 30th Anniversary of @KingofShaves & bring a hit of 90's Shave Happy into the mix.
Please tweet your entries to @OneMinuteBriefs & @KingofShaves with the hashtag #ShaveHappyBirthday
We’d also like you to share a link to our #ShaveHappyBirthday 90’s Playlist & tell us your favourite tune. spotify.link/glQdXJoMUyb
Remember to include your Twitter handle in the bottom right-hand corner of your entries. Deadline 6pm BST.
Be as creative as you like and enter as many times as you wish!!
Prizes:
WINNER: £1000 cash & King of Shaves Goodies!!!
2nd: £500 cash & King of Shaves Goodies!!!
3rd: £250 cash & King of Shaves Goodies!!!
Winners will also get a special invite to the #ShaveHappyBirthday Party.
50% off all KoS products to all who enter. DM us on Twitter for code.
WILL YOU HELP US CELEBRATE 30 YEARS OF SHAVING LIVES?
It's time to head back in time to April 13th, 1993 - the summer is on its way, temperatures are rising, and the Nineties are smoothly getting into their swing.
In the UK, Young At Heart by the Bluebells sits atop the Top 40, across the pond, Informer by Snow tops the US Billboard charts. Bill Clinton holds the presidential reins in the US, while John Major is the Prime Minister of the UK. Texting is not yet a thing, neither is the internet and people are using landline phones, pagers, and faxes.
Fashion-wise, the late 80s trends are still in vogue, with coloured tights, denim overalls, flannel shirts, and shoulder pads all the rage. However, the grunge fashion has taken the world by storm, popularising ripped jeans, band t-shirts and Doc Martens.
A new music storage format, the CD, is taking the world by storm.
Turn on the radio and you'll hear the likes of Meat Loaf, UB40, Snow, Haddaway, WhitneyHouston, and new British boy band Take That, dominating the airwaves.
On TV, people are watching popular shows such as Baywatch and Last of the Summer Wine and gamers are playing classics such as Super Mario Kart and Sonic the Hedgehog 2. Kids and teenagers arealso into television shows such as Fireman Sam, Mr. Bean and The Simpsons, while playing with toys such as Pogs – a playing discs game or the Super Soaker water gun.
And, as a man, you were likely shaving with Gillette, there being little else to choose from.
However, on this day - 13th April 1993, King of Shaves was founded by 27 year old fresh faced clean shaven Brit Will King with a mission - to make shaving enjoyable rather than a painful daily chore.
The rest is history.
Thirty years later, we’re still challenging, and hope that on our 30th birthday, you might make the change to us and enjoy a hit of 90’s “shave happy” in these stubbly, troubled times.
We promise you won’t Look Back in Anger if you do!
Thank you to the millions of men (and women) who’ve helped us remain as (retro) relevant now, as we were back then.
Don’t just shave, King of Shaves.
Background
Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK. Following redundancy and after suffering for years from razor irritation when using conventional shaving foams and gels, Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company.
Will hand-filled the first 10,000 bottles over the kitchen sink (it took two weeks) and in 1993, got the product listed by Harrods and Boots the Chemist in the UK.
King of Shaves was born!
“Back in 1992 I used to suffer from shaving rash and razor burn but couldn’t find a product on the market to solve my shaving problems. I suspected a lot of guys suffered in the same way I did, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn free shave – so in 1993 the King of Shaves was born.
Like me, I want you to enjoy shaving rather than endure it and have pioneered our simple guide to getting a close, comfortable shave with no irritation. Join our kingdom today and find out how to shave better with King of Shaves.” - Will King
Links:
https://kingofshaves.com/
https://twitter.com/kingofshaves
https://www.facebook.com/KingofShaves/
https://www.instagram.com/kingofshaves/
