Today we’ve got a brilliant opportunity to win some great prizes with our friends at Sports Tours International!! We’re giving away holiday accommodation for the winners and we’re looking forward to seeing lots of incredible, instinctive creative ideas from the OMBLES that bring to life the offering of Sports Tours combining sports activities, exercise with exclusive resorts and experiences.
Tweet your entries to @OneMinuteBriefs & @SportsToursInt with the hashtag #SportsToursInternational
And, don’t forget to include your Twitter handle in the corner of your entries.
Prizes
1st Prize - 3/4 night stay at No.1 active lifestyle resort - Club La Santa in Lanzarote
2nd Prize - Voucher to attend the Berlin Marathon at the end of September
3rd Prize - Exclusive, limited edition Ron Hill Hoodie
Brand background
Established in 1973 Sports Tours International is now one of Europe’s leading tour operators in the mass participation events sector. The business is also the exclusive partner of the world’s number one active sports and leisure resort, Club La Santa in Lanzarote.
With offices in Ireland and France, together with a leisure cycling brand Freewheel Holidays the group has grown significantly in the last decade, delivering experiences of a lifetime, memorable sporting challenges and creating one of the fasting growing active lifestyle communities in the world.
Sports Tours International is a strong advocate of promoting and delivering active and healthy lifestyles and we support both in our workplaces and in our communities the benefits of exercise for improving health and wellbeing including mental health.
ABOUT SPORTS TOURS INTERNATIONAL
These days Sports Tours International are well-known as the number one choice for travelling athletes, and sporting enthusiasts, in Europe. We are the go to for anyone who wants to take part in events across the world. As International Travel Partner of the 6 World Marathon Majors, and VIP tour operator of the 3 Grand Tours and 5 Monuments of Cycling, we cover a wide range of events. Leisure cyclists, and those looking for a more leisurely adventure holiday, are catered for by our Freewheel Holidays and Whereabouts brands. Through our partnership with the world’s number 1 training resort, Club La Santa in Lanzarote, those looking for a training or active holiday are also very well looked after.
If you were wondering where it all started, here is our story so far……………..
The story of Sports Tours International is a tale of visionaries. They paved the way for the rest of us, so now we can enjoy a wealth of opportunity in sports travel, warm weather training, leisure and competitive cycling, and sports tourism in general.
Sports Tours International founder, and Irishman, Vince Regan started organising his first trips to international marathons back in the 1970s. He was an ex-international marathon runner himself, and could see the value in people travelling to far off places to participate in marathons. He timed it right as the running craze was starting to take hold.
When Vince started his travel business, back in 1973, one of his first trips was to the iconic New York Marathon. Vince really pioneered the concept of the International Travel Partner for events such as this. Being a well known figure within the running community; Vince also became involved in the creation of the London Marathon and took responsibility for managing the London Marathon international runner programme. This is an honour Sports Tours International still holds to this day.
CLUB LA SANTA
Now offering 80 different sports, with over 40 expert instructors (the Green Team) to help you get the best out of your holiday, and activities for everyone whether they are 4 or 74, Club La Santa has built its stellar reputation, and become the world’s No. 1 sports and active holiday resort, attracting amateurs, enthusiasts and professionals alike.
These days more than 12.000 people travel to Club La Santa every year with Sports Tours International, and to this day, Sports Tours International is the exclusive UK and Ireland Agent for Club La Santa, Lanzarote, the world famous sports holiday resort.
More info here: www.sportstoursinternational.co.uk
Our foundation www.runningbeefoundation.co.uk is at the very heart of what we do.
The return to travel
The COVID-19 pandemic has significantly impacted the business as with all travel businesses, and, in order to prepare for the return of travel this Autumn, we are looking to create a campaign to support building the business back better and attracting new audiences and experiences.
Don’t think, do
We want to appeal to those who have a pent-up desire for travel and for challenge, our customers have always strived for this and after a tough 18 months of uncertainty during lockdown and with the travel and mass participation sectors starting to return we want to ensure that we are front of mind for both our customers and potential customers who are ready to begin their next active lifestyle experience.
So essentially, we want to build on the brand equity that we currently have, communicate that our customer service and product offering is still best in class but include fresh thinking to prepare us for the future in attracting new audiences to our events.
Links:
https://www.facebook.com/sportstoursinternational
https://twitter.com/sportstoursint
