One Minute Brief of the Day:
Create posters that invite everyone to roar the loudest in the jungle of advertising with @TheLoudestRoar, a gamified platform that allows creatives of all levels to have a go at being a creative judge!
Tweet your entries to @OneMinuteBriefs & @TheLoudestRoar with the hashtag #TheLoudestRoar
Deadline 6pm BST. Remember to include your Twitter handle in the bottom right-hand corner of your entries.
Enter as many times as you wish.
Prize:
£100 cash for today’s winner!!
Background
The advertising industry is a creative jungle where the roar of the lions dominates. However, it is essential to remind all the other animals in the jungle that their voices matter too, and that even the tiniest whisper echoes loudly.
The Loudest Roar invites individuals from all backgrounds to share their perspectives, and decide what they consider as great work deserving of awards. Together, they will establish their own benchmarks for what inspires them and become more opinionated about their choices.
Therefore, The Loudest Roar is teaming up with OMBLES to raise awareness about its platform (https://www.TheLoudestRoar.io) and encourage advertising professionals to confidently share their predictions on who deserves to win the Cannes Lions Grand Prixs this year.
Audience
This campaign is for every advertising professional who has something to say and wants their voice to be heard. They are the underdogs, eager to explore the creative jungle and make their presence felt. Our goal is to motivate them to fearlessly contribute their ideas, engage in meaningful conversations, and leave their mark on the industry.
Goal
Raise awareness about the initiative and inspire advertising professionals to speak up and share their opinions on The Loudest Roar and beyond in their daily lives - https://www.TheLoudestRoar.io
Dos
Use The Loudest Roar’s logo
Keep it fun and light-hearted
Donts
Insult or derogate Cannes Lions or its judges. This platform’s intention is not to replace the judging system but rather invite the entire industry into the discussion as well
About The Loudest Roar
The Loudest Roar is a fantasy league for Cannes Lions, created by four UAE-based junior creatives as a passion project. The gamified platform invites everyone to judge, discuss, dissect, and bet on which work will win the Grand Prix. It's a space where everyone's voice matters, inspiring participants to create great work themselves.
Participants can also learn tips and tricks from past Lions, including esteemed jury presidents like Rob Schwartz, Tracey Follows, Ronald Ng, Alice Chou, and PJ Pereira, to find their sources of inspiration.
Winners of The Loudest Roar stand a chance to win prizes of up to $500 in Amazon gift cards and a portfolio revamp by Pimp My Portfolio. Within just two weeks of its launch, The Loudest Roar has already attracted over 350 players across 16 countries. It boasts 12 Cannes Lions judges sharing their tips and tricks and an active community engaging in discussions and predictions.
Following this year's awards festival, The Loudest Roar will invite this year's jury members to share revelations about the official Grand Prix selections. These sessions will also unveil the choices of emerging talents and foster discussions on differences in perspectives, contributing to a research case on how the industry thinks and chooses the best work.
Ultimately, The Loudest Roar aims to be a year-round community that inspires, educates, and provides networking opportunities, allowing participants to continuously grow and connect with like-minded individuals.
*The Loudest Roar is not affiliated with Cannes Lions or the employed agencies of its team.
