One Minute Brief of the Day:

Create posters to help @metoffice combat exaggerated weather stories.

Do it in a visually exciting way while making it unique to the Met Office… and have fun!

Tweet your submissions to @OneMinuteBriefs & @metoffice with the hashtag #TrustedForecasts

PRIZE:

1ST PLACE: £200 CASH!!

ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

CONTEXT:

The Met Office is the National Weather Service for the UK, providing internationally-renowned weather and climate science and services to support the public, government and businesses.

A huge blizzard on the way?
Or a long hot summer being guaranteed?

Headlines like this are becoming more commonplace in the media and it’s important that the public are able to identify real and exaggerated weather stories and understand the importance of Met Office forecasts as a trustworthy source.

More info here:

Forecasting fact-busters:
https://www.metoffice.gov.uk/weather/learn-about/met-office-for-schools/themes-for-7-11/resources-7-11/forecasting-fact-busters

Example statement commenting on widespread January snow:
https://twitter.com/metofficenews/status/1485684448595259393

Snow headlines vs reality:

https://www.tiktok.com/@metoffice/video/7056875427909963014?is_copy_url=1&is_from_webapp=v1&lang=en

DO’s

Use the Met Office colour palette and logo;
Keep it simple and impactful;

DONT’s…

No referencing political agendas;
Reference catastrophic weather events
Do not mock up any National Severe Weather Warning content using the Met Office logo

WINNING CRITERIA

Best posters will be unique, and highlight that the Met Office are a trusted source of weather and climate information. The best entries will also clearly position us as weather experts.