One Minute Brief of the Day:
Create ads to celebrate how Twitter has helped @OneMinuteBriefs grow for the past 10 years. #GrowWithTwitter #10YearsOfOMB
In keeping with the Twitter theme, we recommend creating your entries at a Twitter digital ad size (1200px width X 600px height)
“Twitter has been the perfect platform to help One Minute Briefs grow. We started off by sharing a few of our quick ideas as tweets and began learning how the world of hashtags and real-time social media conversation worked. So, when we got to about 100 followers...we invited them to take part in a ‘One Minute Brief of the Day’ and the following of OMBLES has grown ever since, to the point where we recently reached half a billion people with a brief for the WWF. As we collectively share small pieces of content and share it around social media, we are able to have huge impacts for brands and causes. At the same time, this also helps promote what we can do to other organisations as well as getting more entrants involved. This improves people’s creativity, confidence and careers at the same time as filling feeds with positive and powerful content. Other social platforms simply cannot match the flexibility and shareability that Twitter offers and that means we can collaborate and create conversation with and for brands right across the world, quickly and be reactive to real-world, real time topics. OMB was never planned to be this big community or business, but Twitter has been the perfect partner platform to be able to make that happen as we constantly learn how to be even more engaging as we grow but the core concept has never changed. One Rule. One Minute. Create an ad.
I’d like to say a huge thank you to Twitter and their team for allowing this community to thrive and connecting us with brands so easily. Their Twitter Business offering and promotion is perfect for brands to reach their audiences with what’s happening right now and that is exactly what OMB is about too. We can’t wait to see the results of today’s brief and look forward to working even more closely with Twitter in the future in order to keep growing this incredible community. Thanks to all our followers for making these great things happen.”
About:
@OneMinuteBriefs has been a prolific feature of the creative community’s Twitter timelines for almost a decade!!
The short, succinct briefs are perfect for Twitter, and we are thrilled to celebrate with them as we approach our 10 year anniversary.
To partner with the very platform that has been the foundation to our success is a real privilege and I really hope all of the OMBLES will get involved today for this important brief.
You can enter as many times as you wish and be as creative as you like.
Some things that may inspire you:
Reference previous winning submissions
Celebrate your favourite ever briefs
OMBLE Awards & Events
What has OMB done for you personally?
Emphasise the growth over the past 10 years
How has OMB changed? How has Twitter changed?
Show Twitter and OMB as the perfect partners to grow a brand & community.
Just make sure you tweet to @OneMinuteBriefs and @TwitterBusiness with the hashtag #GrowWithTwitter & #10YearsOfOMB
Don’t forget to include your Twitter handle in the corner of your submissions!!
Prizes:
WINNER: £200 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.
Runner-Up: £100 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.
Context:
In our time as a company, we’ve never had more confidence in our strategy to grow yours. We’re continuing to help brands launch new offerings and connect with what’s happening through advertiser experiences that only Twitter can deliver. This is why now is a better-than-ever time to join the ranks of successful agencies and advertisers on Twitter, just like One Minute Briefs.
