We’re excited to launch the first OMB collab with the Met Office of a series that we have planned, which will see us team up on several briefs in 2021! We’re excited to see all of the fun, creative, quick-fire content from the OMBLES today, with the chance to win a great prize!!

BRIEF:

Create a poster that advertises the new Met Office book ‘Very British Weather’.

Do it in a visually exciting way while making it unique to Met Office… and have fun!

Tweet your submissions to @OneMinuteBriefs, @metoffice and @EburyPublishing with the hashtag #VeryBritishWeather

PRIZE:

Winner receives £200 CASH!!!

Shortlisted entries could also be featured by the Met Office & Ebury Publishing Channels!

CONTEXT:

Upgrade your small talk guided by world-leading weather and climate experts!

The Met Office's latest book, 'Very British Weather', takes readers on a journey through weather and climate conditions in the UK, season by season. It explores the wisdom and wonders of weather, with facts on weather and climate and historical gems from our archive featured throughout as well as myth-busting trivia and activities.

Some facts from the book:

Weather balloons float up to eight times the height of Mount Everest.
The Met Office supercomputer can perform more than fourteen thousand trillion calculations every second.
The average typical fair-weather cumulus cloud weighs about the same as an Airbus A380.
Pyrocumulus clouds are made by fire.
You can work out the air temperature by the frequency of crickets chirps.
The longest lasting rainbow in the UK was six hours long in Sheffield in 1994.
On average, there are 100 lightning strikes around the world every second.
Elves, sprites and blue jets are types of lightning.
In 2008, there was a two hour hailstorm in Ottery St Mary.
The longest icicle in the UK was 8.2 Metres long.
The word blizzard originated from a blast of gunfire.
In 1816, there was a year without a summer, following the eruption of Mount Tambora in Indonesia.
Enough rainfall falls across Scotland in an average year to fill Loch Ness more than 17 times.

As well as inspiring you to take a deeper look at the sky above us and at our changing climate, this book will teach you new facts about weather and climate, and record-breaking statistics to really upgrade your weather small-talk.

smarturl.it/VeryBritishWeather

www.metoffice.gov.uk

DO’s

Use the Met Office book;
Use the Met Office colour palette and logo;
Keep it simple and impactful;

DONT’s…

No referencing political agendas;
Do not mock up any National Severe Weather Warning content using the Met Office logo
Don’t reference catastrophic weather events