Background:
Dairy farms consume a lot of energy, from milking machines to refrigeration needed to keep milk fresh. Rising energy costs are a major challenge for farmers, who are vulnerable to unpredictable price fluctuations.
Solar power and battery storage provide an ideal solution. Solar panels generate power during the day, perfectly aligned with the twice-daily milking schedule. Battery storage ensures energy is available even after sunset, supporting essential functions like refrigeration.
Additionally, dairy farms often have large barn roofs, making them perfect for solar installations.
One Minute Brief of the Day:
Create posters aimed at dairy farmers, showcasing cost savings, fast ROI, simple installation + energy independence offered by @WarmaUK’s Solar Power & Battery Storage Solutions
Tweet your entries to @OneMinuteBriefs and @WarmaUk with the hashtag #WarmaUK
Remember to include your X/Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.
You can also share your entries via stories and posts to Instagram.
PRIZES:
WINNER: £250 cash!!!
2ND PLACE: £100 cash!!
3RD PLACE: £50 cash!
Priority Messages (in order of importance):
Significant cost savings
Energy independence
Fast return on investment
Quick and easy installation
What We’re Looking For:
We want bold, creative, and memorable ideas that will resonate instantly with dairy farmers. Feel free to use humour, clever wordplay, and imagery that speaks directly to their world (think cows, milk, barns). For example, a play on words like “Remooable Energy” could be a fun twist. This is a crowded market, so your ad needs to stand out and be noticed.
Brand Codes:
Warma UK stands out in the domestic solar market with its distinctive use of pink (RGB 255, 36, 84) and tropical animals. While pink should be included (even if it’s just in the logo), the use of tropical animals is optional but welcomed.
