One Minute Brief of the Day: Create moving billboard/van signage using simple, impactful headlines to advertise the world’s first fully zero-waste supermarket - @WeeklyDotShop

About today’s brief

Plastic (and other) packaging waste is killing our planet, Greenpeace estimates the UK throws away 90 BILLION pieces of plastic packaging every year (over 3,000 per household). 40% of it comes from groceries.

What can we do about it? For consumers there is very little choice - big supermarkets are dominant and current packaging is simply “how things come”. Available alternatives are limited, high effort and often expensive.

The best thing would be to stop using throwaway packaging altogether, for any products.

That’s what we’re doing. Our mission is to eliminate packaging waste from groceries.

And we’re asking the brilliant OMBLES to help us spread the word!

One Minute Brief of the Day:

Create moving billboard/van signage using simple, impactful headlines to advertise the world’s first fully zero-waste supermarket - @WeeklyDotShop

Tweet your entries to @OneMinuteBriefs and @WeeklyDotShop with the hashtag #ZeroWasteSupermarket

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

You can also share your entries via stories and posts to Instagram.

WINNER PRIZE: £150 Cash!!!

About Us Pt.II

We’re a new kind of supermarket where anything that needs packaging comes in a reusable that we collect, clean, and use again. Think refill, but we’ve already done the refilling bit for you and just deliver your products ready to use.

Uniquely we aim to offer all the things you’d normally buy in your big shop each week, so it’s all in one place.

The no throwaway packaging rule is a hardline one - we don’t even use throwaway caps or stick-on labels.

We believe that we need to remove the barriers to zero waste, by making a service that is competitive on price, very easy to use and involves minimal habit change. We want to empower people to make a big change without making big changes.

For example, our reusables work like regular packaging. You put them in the same place in the cupboard or fridge that you always do and just use them until they are empty. Then instead of putting them in the bin you pop them back into the cotton bags they came in and we collect them when we deliver your next order.

We’ve built an entirely new circular system for reuse in grocery, the first of its kind. We do all the steps for reuse and have made multiple category leading innovations to get this to work. From MagicLabels (no plastic, paper or glue) to ZeroTrace tracking (laser marking for individual tracking).

We hope that in a few years people will look back and wonder why we didn’t do groceries like this in the first place, because it’s so obvious that this is the right way to do it.

What we need

We’ve been live for 3 months and just bought our first van, a white Nissan ENV-200.

We deliver ourselves, the model is weekly subscription direct-to-consumer. Customers can set products to come every week, at intervals up to 8 weeks or add them as one offs, and can edit their order until the cut off at 9am the day before delivery.

We don’t yet have a simple, clear way of showing what we do. It’s so new and different and there’s a lot to explain. It really is zero waste, it really is all products. Here’s an amazing new way to shop offering you low effort / high impact changes to the way you buy groceries.

We think the van is the perfect way to develop this message. You see it and it’s gone so view time is short and the message needs to land quickly.

This will be our first real creative execution so there’s a blank slate. We have a logo, brand colours (#f7410f, #44a53b) and fonts (Poppins semibold for headers, Epilogue regular for body).

Our brand personality is still evolving, but we are a challenger, so loud and revolutionary. We’ve found this needs to be done in a way that brings people with us - we don’t shout at people that they are doing it wrong, rather we want to show them this in a way that is so obvious they’ll see it for themselves. We want them to “discover” us and join the refill revolution.

You can use the image below for mock-ups if you wish.