Almost 1 in 10 people don’t have clean water close to home, and climate change is only making things worse. Unpredictable weather events are putting already fragile water supplies at an even greater risk of disappearing completely, with the UN predicting that over 5 billion people could face water scarcity by 2050.
Clean water is a human right, and when a community gets access to it for the first time, it changes everything.
Girls can stay in school rather than spending hours collecting water
Hospitals can clean their equipment and provide the best possible care for their patients
Communities can stay healthy, improve their hygiene and prevent the spread of diseases
Help the people in those communities to be productive and thrive
We want you to help us illustrate the impact that clean water can have on a community and on individuals, by creating a poster, billboard or advert of any kind to demonstrate the power of the first cup of clean water.
One Minute Brief of the Day:
Create posters to highlight the impact that WaterAid’s work has on a community getting access to clean water for the first time.
Tweet your entries to @OneMinuteBriefs and @WaterAidUK with the hashtag #FirstCup and link to wateraid.org/firstcup
We’d love to see you sharing your posters on insta with posts and stories too.
Find us on instagram.com/OneMinuteBriefs and instagram.com/WaterAid
Enter as many times as you like. Remember to add your Twitter/X handle in the top left of your posters.
PRIZES:
WINNER: £250
Runner-Up: £100 voucher for the WaterAid online shop
Inspiration
Which other areas of life does the first cup of clean water improve? Think education, healthcare, gender equality etc.
Are there parallels with our lives here in the UK? What else creates a positive change or feeling when done or achieved for the first time?
How can we highlight the positive impact on communities and the joy and empowerment that water brings, rather than focusing on the struggles and problems of not having it?
How can we stand out in the crowded charity landscape and do something that cuts through the noise?
About WaterAid
Clean water, decent toilets and good hygiene are basic human rights. They should be a normal part of daily life for everyone, everywhere – but they aren't. That's why we're here.
Together with our supporters and partners around the world – from the smallest neighbourhood groups to the largest multinationals – we’ve reached close to 30 million people with clean water.
Find out more here:
Instagram: @wateraid
Twitter: @WaterAidUK
Facebook: WaterAid UK
Considerations
When talking about people in communities we work with, it should always be respectful and dignified. Take a look at our Representation Policy for more information on how to meet these standards.
It would be nice if you’re able to include our WaterAid cyan blue (#009FDF), our brand font (Noto Sans) and our logo where appropriate.
T&Cs here.
