We are delighted to announce that we have committed to a year-long partnership with the Met Office, which will see us run four One Minute Brief campaigns in 2021!! Today’s is very relevant right now as we have seen some difficult weather conditions lately and hopefully we can do our bit, OMBLE-style, to help make sure the public are #WeatherReady, particularly with next week being forecast to be cold again!!

BRIEF:

Create posters for the Met Office that encourage individuals, families and communities to think about winter preparations they can make to help them stay safe and healthy at this time of year.

Do it in a visually exciting way while making it unique to the Met Office… and have fun!

Tweet your submissions to @OneMinuteBriefs @metoffice with the hashtag #WeatherReady

PRIZE:

Winner receives £200 CASH!!!

ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

CONTEXT:

WeatherReady is a year round campaign - run in partnership with Cabinet Office – to help you prepare for and cope with severe weather. Thinking ahead and preparing for what the weather may bring can make a real difference.

Members of the public visiting the Met Office website for the latest weather forecast are able to access up-to-date, expert seasonal advice from carefully selected organisations to enable them to prepare for and respond to the weather, so they can stay safe and protect their property.

Here are a few simple steps you can take to prepare yourself, your vehicle and your home or business:

Get your flu jab
Seasonal flu occurs every year, usually in winter. The flu vaccine can reduce the chances of those most vulnerable to COVID-19 getting flu.
Check your vehicle is winter ready
Top up with a screen wash that is effective in cold temperatures, check your tyres are road-worthy and pack a winter kit for your car.
Check your heating
Cold weather can be a risk to your health especially if you are over 65 or have a long-term health condition. Your home should be heated to more than 18°C.
Plumbing checks can save money
Freezing and thawing can cause pipe bursts. Check your pipes are insulated especially outside and make sure you know where your stop tap is.
Weatherproof your home and garden
Think about what might be impacted by strong winds or flooding around your home. Organise maintenance checks and consider moving items.
Have basic supplies to hand
Put useful things such as water, torch, and batteries plus emergency numbers in a bag in case a storm takes out power, water or phone lines.
Make alternative plans
You may need alternative commuting plans for severe weather, and alternative childcare plans in case of school or nursery closures.
Think of vulnerable neighbours
Look out for others in your community and help people access the supplies, help or information they need to keep them safe and well in winter.

More info here: https://www.metoffice.gov.uk/weather/warnings-and-advice/weatherready

These pages provide up-to-date, expert seasonal advice from carefully selected organisations to ensure members of the public can prepare for and respond to the weather, to stay safe and protect their homes and businesses.

DO’s

Use the Met Office colour palette and logo;
Keep it simple and impactful;

DONT’s…

No referencing political agendas;
Do not mock up any National Severe Weather Warning content using the Met Office logo
Don’t reference catastrophic weather events

WINNING CRITERIA

Best posters will be unique and inspire people to think ahead and take action to prepare for the impacts of weather. They will clearly position us as weather and climate experts.