We’re excited to announce that we are joining forces with the WWF to bring back the #WorldWithoutNature campaign once again following the success of last year, where we had reach of half a billion! And, we’d love the OMBLES to get involved once again!
2021 RECAP:
On March 3 2021, over 250 Sports Teams, Brands, NGOs and Government bodies removed nature-related imagery from their logos on social media for the day, raising awareness and media interest in the topic of nature loss.
We hope to go even bigger and better this year!! See last year’s highlights film below.
One Minute Brief of the Day:
Create posters that show what a #WorldWithoutNature would look like by taking the nature out of logos/badges of brands/sports teams in real-world scenarios.
What would the world look like without nature within the branding on kits, buildings, posters, shop signage, stadiums, books, cars, merchandise, print & online media… or anything else that comes to mind?
Tweet your entries to @OneMinuteBriefs, @WWF & @WWF_UK with the hashtag #WorldWithoutNature
Please tag in as many brands and teams you can think of within your tweets too with a message to encourage them to get involved too!!
Remember your Twitter handle in the corner of your entries. Deadline 6pm GMT.
Prizes:
WINNER receives £250 cash!!
About:
World Wildlife Day is less than 2 months away and on this day we have a powerful opportunity to band together. Today more than ever before, nature is in jeopardy – we need your help to get this message across & would really appreciate your continued support.
For World Wildlife Day (3 March 2022), WWF is running a global activation encouraging companies, NGOs, sports teams and governments to remove nature from their branding to mark the day. This day of action aims to highlight the dramatic loss of biodiversity – the variety of all life on Earth – and the social and economical risks that it poses.
And this is where you come in! We’d like the OMBLES to help us reach out to brands and teams around the world with nature in their logos. Tag as many of them in your tweets as you can and encourage them to get in touch with us via DM or interest@bankofcreativity.co.uk to sign up.
We want brands & teams to support on the day by taking nature out of their logo/badge on World Wildlife Day. They can remove anything from animals and plants to forests and oceans.
With their new ‘nature-less’ identity, they can raise awareness by changing their logo on your social media channels and website, and create social posts to explain why you’re doing it. They can also take this offline – which is bound to garner media attention – by wearing their new badge on their sports kit for the day or changing their logo in major stores or offices. (Or any other ways they can think of… we’re open to suggestions!)
We’d be grateful for any introductions to brands via email or to find out how you can get involved yourself to interest@bankofcreativity.co.uk
You can see all of the details on how to participate here and check out the video below.