One Minute Brief of the Day:

Create posters to position Yorkshire as the food & drink capital of the UK. #YorkshireMenu

Tweet your entries to @oneminutebriefs @Welcome2Yorks and @WTYindustry with the hashtag #YorkshireMenu

Remember to include your Twitter handle in the corner of your entries!

Prize: £150 cash prize and a beloved Y badge

Welcome to Yorkshire:

Welcome to Yorkshire is the official destination marketing organisation for Yorkshire, working to grow the county’s visitor economy. Welcome to Yorkshire is a not-for-profit organisation, funded in part by grants, sponsorship & members. All money raised is reinvested directly back into promoting Yorkshire

Yorkshire has much to offer, including vibrant cities, a spectacular coastline, stunning countryside, tempting towns, astounding arts, fabulous food & delicious drink, as well as a wealth of history & heritage. Its abundant open spaces, national parks and areas of outstanding beauty also mean it’s a magnet for visitors wishing to enjoy the great outdoors

Tourism in Yorkshire pre-pandemic was worth £9 billion annually. The county’s tourism and hospitality industry pre-pandemic employed almost 225 thousand people. Welcome to Yorkshire is continuing its pledge to Reopen, Recover and Rebuild Yorkshire’s vital visitor and tourism sector as we react, adapt and emerge from the coronavirus crisis.

Yorkshire Menu:

Welcome to Yorkshire’s campaign in 2022 will be around Food and Drink; Yorkshire Menu.

This will be a celebration of all that is fantastic about the region’s culinary offerings, food and drink production as well as the people behind the stories. This is aligned under our strategy of a ‘ Yorkshire for All, a place to Visit, Work, Live and Study

The 5.4 m residents of Yorkshire are incredibly proud of the region, and our amazing cities, coasts and countryside are widely regarded by visitors, our challenge is to elevate the producers, suppliers and hospitality sector, so that Yorkshire food and drink is rightly regarded top quality too. We want to change perceptions around Yorkshire offering only ‘hearty’ foods such as Yorkshire puddings, pies and fish’n’chips and expose the diverse cuisines and beverages on offer throughout the region.