About:
As part of the #BestManProject, CALM wanted to celebrate the power of male friendship. So, we partnered up with them to run a far-reaching social media campaign asking our audience to share their interpretation of this through the hashtag #DateWithAMate
We were delighted to be able to collaborate with CALM after seeing some of their amazing work previously and we were glad to help them reach an even wider audience with shareable content. They didn’t want twee content, they wanted it to be positive, direct and honest, and the One Minute Briefs community delivered in one of our most engaging campaigns yet.
The campaign helped people open up and talk about mental health and the importance of friendship and if it’s helped anyone out there feel a little better and encouraged communication with their mates then it’s done it’s job. We have since gone on to work with CALM more and will continue to support their amazing cause.
Quote from CALM:
“The power of the community is something that we want to cherish and harness and the OMB community is one that is stacked with talent, demonstrated in the spectrum of responses to our brief. From the ridiculous to the sublime, we had so much choice as well as so much engagement around the responses themselves.
Impossibly easy way to help spark a mass of creativity. ”
Facebook Link to Shortlist:
https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=892410620921021
