About:

Make A Wish Foundation got in touch to help push a great message out to a wider audience and create lots of emotive content to go with it. The brief was to celebrate World Wish Day by creating a poster of what your wish was as a child, in order to encourage people to sponsor a child’s wish on World Wish Day.

This was a very different brief for us but one that our community relished with hundreds of posts being sent through with reach in the millions once it had been shared. With great cash prizes for the winners, we received a massive amount of interaction on the day. Not only that, the nature of the brief led to some very personal stories and wishes being shared to generate lots of positive conversation online as well as people signing up to sponsor wishes on the website. A very successful campaign overall.

Quote from Make A Wish:

“It was such a great brief, thank you for supporting us! We would love to do more with you moving forward.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=927090777453005