About:

We were very excited when the huge brand ABSOLUT wanted to work with us on an OMB.

Even better, the brand gave us a full license to get creative with their brand silhouette. With a brief like that, it was always going to be huge. We received hundreds of entries on the day with masses of creativity on show and the brand receiving reach in the millions in the process.

Some of the entries were beautiful and the winner ‘ABSOLUT Unity’ below was symbolic of it’s time during a time of such divide.

Following on from that brief, it was ABSOLUT-ly spectacular to welcome back ABSOLUT back to send off 2021 with each other too, this time in the form of OMBLES getting their green fingers on and showing the many innovative ways in which one iconic vodka bottle could be turned into an equally iconic upcycled Christmassy creation.

From an angel on top of the Christmas tree, an Absolut bird feeder to a Christmas cracker, every entry smashed expectations and then some. It was great to sit back and drink in all the hundreds upon hundreds of entries that came in from all over Twitter, which created impressions in their millions, we really look forward to creating some more ABSOLUT memories with them in the future.

Quote from ABSOLUT:

“Wow wow wow! So good.”

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1610202199141856

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1881550035340403