About:

We ran this brief with Clear Channel to help Britain smile during difficult times and it was great to see our community have such fun interaction with a huge brand. The results were outstanding.

The brief was actually to make people smile with 5 words or less on a billboard. Reflecting the speed a billboard needs to get its message across.

This restriction really allowed everyone to have a laugh with the content as you can see with the shortlisted entries below.

This collaboration is actually also the start of something bigger.

We are absolutely delighted to have signed a year-long partnership with Clear Channel to run 6 One Minute Briefs during 2021. This will include review sessions for OMBLES to join in and hear which submissions are our favourites and why. This way we can hopefully help people to improve their ideas at the same time as giving them a great opportunity to be creative and have their idea displayed on billboards across the UK! Not only that, we have some great prizes to be won too.

We can’t wait to get started. Bring on Blue Monday!

Quote from Clear Channel:

“Both winning entries made me smile for different reasons. The first understood the depth and capabilities of the Out of Home medium and used our flagship digital site to its full potential. It’s great to see creatives being so… creative with our network. The other one stood out for its great, fun copywriting that truly answered the brief and worked with the playfulness of the Chewits brand.”

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1617287545099988