About:

We initially ran this campaign in support of ‘The Staying Inn’. An online virtual pub where people could meet for a drink during the first lockdown. This was also about reinforcing the #StayAtHome message at the same time.

We couldn’t believe the response we had. It was absolutely huge with hundreds of entries providing reach within the millions.

One of those entries was a very simple idea for Guinness. Simply a cream sofa and a ‘Stay At Home’ line that created the famous Guinness pint silhouette with the negative space.

Within hours, the poster had gone viral with a huge amount of likes and retweets, as well as being featured on Ads of the World and Adweek with them saying… It’s Not a Real Guinness Ad. But It’s a Perfect Guinness Ad

By the following day, the poster had spread right across social media on Insta, Linkedin, Twitter and Facebook, with strong calls for Guinness to bring the posters to life and share on their own channels.

Next thing we know, Guinness got in touch with us and Luke in order to make it happen.

Then we were delighted to see a version of the poster shared on every single Guinness channel globally.

It was then featured on blogs featuring the best brand ads of lockdown and we believe that this poster will be iconic in years to come and cemented its place in history whilst sharing an extremely important message worldwide.

Quote from Guinness: