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In a long-term partnership with the OMBLES, Met Office rained down a series of briefs with us to raise awareness of the release of a Met Office book about Very British Weather, their weather app and even storm warnings.

Shining down on some of the best moments however, it’s easy to say that when asked by Met Office to prepare the nation to be #WeatherReady with their official app, our followers were not short of extremely bright ideas.

In another brief, the Met Office were keen to get a brief together around how media stories were blowing up an exaggerated storm out of what could have been a simple gust of wind. To ensure the British public know exactly what is happening without all the overdone language in between, OMBLES were tasked to show that Met Office is there to show the facts and the facts alone, no fancy language.

Finally, to raise awareness of the upcoming storm, the Met Office wanted OMBLES to create emergency warnings around Eunice and push forward the importance of keeping safe away from the storm whilst it made its unwanted tour across the UK.

A huge amount of entries were retweeted by Met Office throughout the day to raise awareness and helped them push forward the seriousness of what a red alert meant.

Overall, collectively we saw millions of impressions from thousands of submissions across our briefs with the Met Office. We hope another flurry of collabs is forecast with the Met Office again soon!

Quote from the Met Office: