About:

We were approached by ITV to run an important One Minute Brief campaign during lockdown 1.

The brief was simple…encourage the public to practice and maintain social distancing. And the response was nothing short of incredible. We received hundreds of submissions on the day as the Twitter feed was on fire.

Peston himself shared a video on Twitter, personally asking the OMBLES for their help in spreading the word ahead of their show that evening.

The team loved the entries so much that they decided to share some of the entries during the break via their online channel and also do a feature of the shortlist at the end with a shout-out to OMB.

Coming from sharing quick-fire, fun ideas when we first started OMB, to now being seen nationwide on Live TV with powerful ideas from the OMBLES being displayed, was a particularly big moment for us and we look forward to making a difference on a big scale many more times in the future!

Quote from Peston:

“It's been incredible - and will definitely be RTing in the run up to the show.
We'll be giving you a massive shout out in our 2nd twitter break AND we can run a montage of all the best ones during the end of the show to reveal the winners.”

Facebook Link to 400+ submissions in just ONE day:

https://www.facebook.com/OneMinuteBriefs/photos/?tab=album&album_id=1457775174384560