Client: King of Shaves

About:

Working with serial entrepreneur Will King and renowned Creative Director Tiger Savage on this collaborative One Minute Brief was a particular highlight.

Our first collaboration trended throughout the United Kingdom all day as we encouraged the public to #BringBackTheShave in a fun brief. Some of the submissions were brilliant and had masses of impressions each, which contributed to millions in overall reach. Other brands even got involved and interacted with some of the entries, making this one of the biggest ever OMBs!!

We then followed it up with another huge brief to promote their refillables range with #JoinTheREFILLution. This concept inspired a huge amount of creative content, which once again trended on Twitter.

We look forward to working together much more with King of Shaves in the future. Their interaction and positivity to our community has helped us a lot too!

Quote from King of Shaves:

“Thank you so much for pushing us 'to do' something as amazing as a one minute brief.

We've had some corkers!

So clever.

And, we've really enjoyed looking at the entries.

Going to be tough to choose a winner.”

Facebook Link to Shortlist:

#JoinTheRefillution Brief:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1669224309906311