#1692 - Creating and launching The Raheem Sterling Foundation brand.

1692 - The Raheem Sterling Foundation

We were absolutely delighted to be brought on board to create the branding campaign & launch event assets for The Raheem Sterling Foundation. We worked closely in collaboration with the foundation’s CEO, Chris Bird to put together a distinctive brand that we hope will have a long-lasting legacy.

The Raheem Sterling Foundation envisions a world where young people will always have the support they need in the pursuit of improving their opportunities, their future careers and their quality of life.

Through his charitable organisation, Raheem Sterling is dedicated to helping those from disadvantaged backgrounds break down barriers to success, find their voice, and realise their true potential in the world.

With such an important message, we took inspiration and knowledge from Raheem’s life journey to create a strong, modern visual identity that brought to life his Jamaican and Brent roots in a stylish and consistent way.

The 1692 link featured in the Foundation’s logo is an acknowledgment to the earthquake that shook Jamaica on 7 June 1692 destroying Port Royal. From the ruin, Kingston was born. The homeland of Raheem Sterling and where his roots are firmly planted, but have now grown across the globe to London and Manchester.

We expanded the colourful ‘mosaic-style’ branding across all comms including merchandise, posters, clothing, websites, social-media and the launch event itself, which you can see in the video below.

Raheem unveiled his foundation at his former school, Ark Elvin Academy, just a short walk away from Wembley Stadium. 

The Raheem Sterling Foundation is powered by the ‘Power of 7’, which we brought to life as a visual ‘key’ that incorporates the vital parts of the Foundation’s core approach; education, employment, enterprise, creativity, personal development, accountability and social mobility. We wanted to create an interactive element for the young people at the launch event and created ‘checkpoints’ on the young people’s journey to Wembley with Raheem. These were design in the form of bespoke ‘football plinths’ and followed a particular route mapped out in printed football-style programmes that led the students on aa one mile ‘Power of 7’ walk from the school to the stadium. A journey Raheem will never forget.

You can find out more about the campaign at raheemsterlingfoundation.org

#UnitedAgainstSuicide - Campaigning to get men to support each other and talk more with CALM

Following on from our CALM x One Minute Briefs social media collab, we worked with audio company Kalua to create an audio advert that was Spotify and radio-ready.

The winning concept, by Adam Terry and Carl Burkitt, was brilliantly brought to life by, none other than, Tube s from Soccer AM. We worked with him to produce a hard-hitting script delivery that had maximum impact.

But, we didn’t want to stop there…we knew that this voiceover could work as a great film and we got local football team, Mellor FC, on board to star in it. Working with Sheffield United videographer, Luke Nield, we directed drone footage, action shots and, most importantly, lads chatting together.

Weaving this all together was a group chant, which we recorded with the team in the centre circle. Some great singing voices!!

The video was shared on Insta, Twitter and Facebook, receiving hundreds of thousands of impressions to get an important message out there to a huge audience. CALM also produced supporting content around the World Cup in the form of simple animation and advice graphics.

Our campaign was part of the wider #UnitedAgainstSuicide campaign, which you can find out more about at thecalmzone.net

#LochDown - Creating a film promo for The Grand Tour's Scottish Special Show.

We were challenged by The Grand Tour to film a promo for their #LochDown special. So we took a Scottish Blue F-Type (aka the old lap car), added some new rims and a booming set of Jaaaag Pipes to play the Scottish National Anthem on.

We took the car to a local underground car park to get the lighting perfect and made sure it was empty so we didn’t disturb anyone with all the revving!

The film, which was shared on the Grand Tour’s channels to their 2.4 Million followers, was co-directed with James Clancy and featured our founder dressed in a kilt! It just goes to show, if you have an idea…borrow a camera and make it happen! Who knows where it might end up!

instagram.com/itsthegrandtour

#GreatBritishBloomOff - Putting Artisan Florists to the Test with Interflora

We were delighted to team up with Smoking Gun once again, to direct and produce a social media film series for Interflora. Working closely with the team, we delivered scripts, schedules and shot lists ahead of an exciting shoot in a beautiful event space in Nottingham.

On the day, four local artisan florists were put to the test for the show and took on different design themes for each episode, with each one a test of skill and creativity, as they battled it out to be crowned Bloom Off champion. It was a pleasure to work with the amazing cast too… with florist to the stars Simon Lycett, internationally renowned floristry judge Karen Barnes and interior designer and colour expert Eva Sonaike.

Each episode was shared weekly via Interflora’s social feeds and we created the highlights video below to encompass all of the best moments, in what was a blooming brilliant campaign.

You can find out more about the campaign at interflora.co.uk/page/bloom-off

Check out each episode below.

#AwkwardMoments - Helping to improve the conversations about sex and consent with NHS Scotland

Check in with yourself and the person you’re with.

Collaborating with young people across Scotland, we created a series of films to help improve the conversations about sex and consent. We worked closely with Thread & Fable, who conducted and shared extensive research with us to get the sensitive messaging right for our scripts and scenarios. We also received important input from a brilliant group of young people, with a number of feedback sessions designed to ensure our films resonated with their audience.

We shot the films in Glasgow with our production partners Paragon Pictures, and they featured a number of up-and-coming local actors in various locations.

The campaign was so successful, that the series has now been put onto the Scottish Curriculum and has been featured positively in a wider report about how to engage young people when creating comms.

What it’s all about …

Awkward Moments is a digital campaign which has had young people at the heart of its commissioning process, development and delivery.

Aimed at 16-19-year olds across Scotland, the campaign was developed by NHS Glasgow & Clyde, NHS Lanarkshire and NHS Lothian sexual health teams following research undertaken to better understand what helps young people communicate well about sexual consent and how they know when a sexual experience is going well.

You can find out more about the campaign at awkwardmoments.co.uk

#WorldWithoutNature - Rallying global brands & teams against the loss of nature.

On World Wildlife Day, our WWF #WorldWithoutNature campaign returned for the third year running, with some of the world’s most popular brands once again teaming up to rally against the emptiness of a world without nature. 

The campaign, which was sparked by an amazing idea by Ze Anwar - a key member of our @OneMinuteBriefs community, has since grown at an incredible rate, with us forging partnerships with brands, media companies and sports teams. We have also been able to utilise our contacts in PR to get the message out far and wide. This outreach and engagement has led to the initiative gaining 1 BILLION impressions worldwide and the campaign has won several awards already.

As part of WWF’s #WorldWithoutNature, brands, NGOs and sports teams around the globe removed images of nature from their branding, across websites and digital platforms, as well as digital billboards. The aim is to drive awareness of nature and biodiversity loss, by prompting audiences to look twice at well-known logos which, for one day only, will remove iconic images of wildlife and biodiversity. The eye-catching digital digital activation also gave brands the chance to raise awareness about the planet’s rapid loss of biodiversity among their own supporters. 

Some of the world’s most popular brands took part this year, including the digital language learning app Duolingo, as well as Old Mout Cider, Gorilla Glue, Taskrabbit, Gymshark and Brewdog.

As sports teams across the world continue to be an increasingly important voice in the fight against climate change and nature loss, many teams continues that trend by getting involved. A number of the UK’s top football teams will be taking part, and following on from the recent Green Football Weekend initiative at the beginning of February, teams like Aston Villa, Wolves, Brentford, West Brom, Huddersfield Town & Hull City all removed images of nature from their logos. Other sports teams took part including US-based football team, The Philadelphia Union, as well as rugby teams Leicester Tigers and Warrington Wolves.

Felicity Glennie Holmes, Executive Director for Communications & Marketing, WWF International: ”We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes. We need more people, more than ever to get behind our efforts to halt and reverse nature loss by 2030. That’s exactly why we’re asking some of the world’s best-loved brands and sports teams to show the world what nature loss could look like. We’re delighted to see so many brands get involved as part of this year’s #WorldWithoutNature digital activation.”

General Manager of Commercial Growth, Wolverhampton Wanderers F.C, Russell Jones: “As a football club, Wolves is delighted to once again team up with WWF as part of this year's #WorldWithoutNature, where we'll be removing the wolf from our iconic crest as a show of solidarity for a crucial cause. We hope that more like-minded brands can stand alongside us and WWF to raise awareness for what might become a sad reality in the future – a world without animals and nature."

About #WorldWithoutNature

Across the world, hundreds of brands took part in #WorldWithoutNature. Brands were invited to participate on the day by photoshopping the "nature" out of their logo, updating their social media profiles and posting about their support using#WorldWithoutNature.

For more information about #WorldWithoutNature visit WorldWithoutNature.com

You can find out more about the campaign at panda.org/worldwithoutnature