Today’s brief is an exciting one with CurrentBody, who have just launched #TheOtherMask campaign. Everyone’s talking about protective face masks and face coverings but there’s another mask people are talking about too that will make your skin glow and we want to bring that to life in the form of impactful billboard-style simple posters.

One Minute Brief of the Day:

Create billboard-style posters for @CurrentBody’s #theothermask campaign that celebrates celebrates their LED Light Therapy Mask as the go-to beauty product during the last 12 months, loved by Hollywood A-listers like Renée Zellweger, Kaley Cuoco, celebrities Lily Allen and Suki Waterhouse as well as thousands of customers. Showcase the CurrentBody Skin LED Light Therapy Mask as a convenient and effective home-use beauty treatment.

PRIZES:

Winner will receive:

£100 cash
CurrentBody skin LED Light Therapy Mask worth £349.
Entries could also be featured on CurrentBody’s Twitter Account, as well as the opportunity to be featured in comms in over 17 international territories & maybe even feature on the UK’s largest outdoor digital screen in Manchester!

CONTEXT:

#TheOtherMask is a just-launched campaign from CurrentBody, playing off conversations that we’re all having about wearing protective masks and spinning it into an idea that wearing #TheOtherMask will make your skin glow. As we edge closer to the end of lockdown, use #TheOtherMask to treat skincare concerns as we continue to adapt to a new way of life.

CurrentBody skin is a clinically-proven flexible silicone mask that hugs the face using red and near-infrared LED light therapy to treat a variety of skincare concerns including anti-ageing, inflammation and skin texture with a 10-minute treatment recommended for 3-5 times a week for four weeks.

There are many benefits to using the CurrentBody Skin LED Light Therapy Mask listed below (additional information here):

Clinically-proven results
Treats a multitude of concerns including wrinkles, fine lines, inflammation, scarring and skin texture
Takes only 10 minutes per treatment
Visible results in 4 weeks
Hands-free treatment with rechargeable battery pack
Can do light household tasks or relaxing whilst wearing it
Suitable for all skin types and skin tones
Can complement your existing skincare routine

Do’s
Use the CurrentBody logo
Have fun with it
Think outside the box
Position CurrentBody as an expert authority
Dont’s
Split the word CurrentBody
Make light of salons/clinics being closed
Make light of masks
Put the mask in any hazardous environment like a bath or driving a car