One Minute Brief of the Day:

Create posters or @metoffice to encourage people to #StaySafeInTheSun and remind them that even if it’s cloudy they should protect themselves from #UV.

Help raise awareness that people can be prepared using UV forecasts on the Met Office weather app and website. Do it in a visually exciting way while making it unique to the Met Office… and have fun!

Tweet your submissions to @OneMinuteBriefs & @metoffice with the hashtag #UV #StaySafeInTheSun

WINNER’S PRIZE:

£200 CASH
ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

CONTEXT:

The sun's rays can be strong enough to burn in the UK from around April to September.

A small amount of UV radiation is essential in the production of vitamin D, however too much exposure to the sun can have serious effects on your skin and eyes. It is important not to be caught out by the sun so use our forecast to plan your day, keep covered and wear a hat and sunglasses, spend time in the shade and use a high factor sun cream with good UVA protection to protect yourself.

Up to 80% of the sun's UV rays penetrate light clouds so even if it's cloudy it's important to protect yourself.

Get UV forecasts for UK and worldwide locations on the Met Office weather app. The UV forecast shows the UV index for the next 7 days and an hourly forecast for the next 2 days.

For iPhone the app is available from the App store.
For Android the app is available from the Google Play store

More info here:

https://www.metoffice.gov.uk/weather/warnings-and-advice/seasonal-advice/health-wellbeing/uv/uv-and-sun-health

https://www.metoffice.gov.uk/weather/learn-about/weather/types-of-weather/temperature/uv-levels

DO’s

Use the Met Office colour palette and logo;
Keep it simple and impactful;

DONT’s…

No referencing political agendas;
Reference catastrophic weather events
Do not mock up any National Severe Weather Warning content using the Met Office logo

WINNING CRITERIA

Best posters will be unique and inspire people to think about the effects of UV even when it’s cloudy, highlighting that UV forecasts are on the Met Office app and website. The best posters will clearly position us as weather and climate experts.