We’re excited to launch another brilliant brief with our partners Clear Channel. With a great prize to be won, we cannot wait to see all of the creativity on display today!!! You also have the opportunity to have your idea featured on billboards across the UK next week as the nation begins to re-introduce the public back to the #GreatOutdoors.
One Minute Brief of the Day:
Get your motors runnin’! Create posters to help educate consumers on why they should switch to an electric vehicle.
Context:
Ambitious government plans will see the end of petrol and diesel vehicle sales by 2030, however meeting this deadline will be challenging for the car industry.
We want to show how Out of Home can help car manufacturers position themselves as leaders in the electric race, showcasing their latest model while aligning with the wider environmental conversation.
COVID-19 has accelerated several changes throughout our cities, from increased pedestrianisation to new and safer cycle lanes. We are also seeing a switch in public attitudes to electric vehicles. Following the environmental improvements in cities as a result of the national lockdown, many people do not want to go back.
Challenge:
However, there is still a lack of education in the market and consumers often don’t have enough information to make the switch to electric. In fact, 43% of consumers stated they don’t know enough to consider the purchase, highlighting a need for greater consumer education.
A recent survey from Ford highlighted three main areas of concern:
37% of consumers cited Range Anxiety as the main barrier to switching to electric
53% say affordability is their main barrier to entry
51% are concerned that the charging infrastructure is not robust enough
Ford’s Managing Director Andy Barrat believes that:
“While the move to electrification is gathering pace, there’s no mistaking that this is a huge task ahead of us that will require fundamental efforts to ensure consumers are taken on the journey, and the first step is understanding what their options are”.
Winning Criteria:
We’re looking for fun, impactful creatives that help allay the negative pre-conceptions around Electric Vehicle ownership, encouraging consumers to make the switch.
One Minute Brief of the Day:
Create posters to help @ClearChannelUK welcome people back to the #GreatOutdoors & you could have your idea shared on billboards around the UK when restrictions are eased next week on March 29th.
We’d like to see simple, impactful and positive ideas that welcome the public back, make them smile and remind them that things are getting better as the days get warmer and we can all get out more!!
Context:
Social contact
The evidence shows that it is safer for people to meet outdoors rather than indoors. And this is why from 29 March, when most schools start to break up for the Easter holidays, outdoor gatherings (including in private gardens) of either 6 people (the Rule of 6) or 2 households will also be allowed, making it easier for friends and families to meet outside.
Business and activities
Outdoor sports facilities such as tennis and basketball courts, and open-air swimming pools, will also be allowed to reopen, and people will be able to take part in formally organised outdoor sports.
Travel
The ‘stay at home’ rule will end on 29 March but some restrictions will remain in place.
Remember to tweet your entries to @OneMinuteBriefs and @ClearChannelUK with the hashtag #GreatOutdoors
Please include your Twitter handle in the corner of your poster so we know who you are and feel free to tag in any people/brands that are part of your entries.
Prizes:
- £200 cash prize for today’s winning idea
+ The chance to have your idea featured by Clear Channel on digital OOH billboards across the UK on the 29th March.
About Clear Channel:
At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design.
Did you know that the average person looks at a billboard for less than 7 seconds?
That’s why we’re joining forces, once again, with One Minute Briefs to set a brief that challenges the OMBLES to explore capturing peoples imagination in a very short space of time.
Find out more about Clear Channel at: https://www.clearchannel.co.uk
Feel free to use any of the assets available here if you’d like to mock-up any of your ideas on to one of our billboards. https://www.clearchannel.co.uk/resource-centre/mockup-templates
Full T&Cs here.
