One Minute Brief of the Day:
Create exciting, impactful posters to ‘Make @TasterKitchens the only food delivery experience you will have today’ #Taster
The challenge for you
To get as creative and innovative as our food - the bigger and bolder the better!
To articulate the Taster promise and personality through creative ideas in typically brilliant, simple, effective OMBLE style!!
Tweet your entries to @OneMinuteBriefs and @TasterKitchens with the hashtag #Taster
Prizes:
1st prize:
£500 cash!!
2nd prize:
£250 cash!!
3rd prize:
£150 cash!!
About Taster:
Taster was founded by Anton Soulier, an ex-Deliveroo employee who saw the rise in consumer demand for the food delivery market first hand. He saw that although delivery was growing exponentially, traditional restaurants were not necessarily set up to deliver the best experiences - food often arrived cold or mushy. So, he created Taster to redefine the taste and experience of delivery food.
The Taster team has done this by developing food brands specifically for delivery. This means the customer gets the best experience and quality of food. So far 1.5m meals have been served via 170 restaurants in UK & Europe.
Taster co-creates their menus with world class food experts to deliver moments of joy with every meal. Their current portfolio of brands consists of Out Fry, Mission Saigon and A Burgers - which are available on Deliveroo, UberEats and Just Eat across UK, France, Spain and Belgium.
The challenge for Taster
Raising awareness of Taster as a brand, to deliver trust and stand out on the very crowded delivery platforms
How Taster makes people feel
Joyful, contented, spoilt, made the right decision
Tone of voice
Confident
Knowledgeable/instructive
Experimental/risk taking
Food expert/food led - the taste should do the talking
Curious - excited to discover new things
Passionate in our beliefs
Defiant/edgy/unfiltered - changing the rules of the game
Willing to share/Generous
Trustworthy/Reliable
Think about:
What have been your previous experiences of delivery food?
What would a once in a lifetime delivery food experience look like?
What would make you order Taster for dinner tonight?
How do customers find us?
By searching for ‘Taster’ on Deliveroo
Find out more here:
https://taster.com/
Social Links:
https://www.instagram.com/tasterkitchens/
https://www.tiktok.com/@tasterkitchens
https://www.linkedin.com/company/tasterkitchens/
https://twitter.com/tasterkitchens
T&Cs available here.
