Having previously created NHS inspired Valentine’s cards, today we are looking to spread even more love and positivity ahead of Valentine’s Day this weekend and supporting the Healthcare Workers’ Foundation with our 3rd brief together.

Hope all of the OMBLES will get involved today and, collectively, we can help promote something great and show our healthcare workers some love!

Tweet your submissions to @OneMinuteBriefs, @thehwf, @roshanaMN, @jesswade, @AskJeevesWij, @DrDomPimenta, @NHSMillion and @LoveYourNHS with the hashtag #ShareTheLove

If you can… please include the link gofundme.com/f/nhs-valentines-day in your tweets!

PRIZE:

We cannot offer a prize, but we can offer you the warm fuzzy feeling of contributing to a very good cause and making a real difference to those trying to save lives!! We will also be sharing shortlisted entries from the HWF feeds on the day!!

BRIEF:

Today we are calling on the OMBLES to help support the Healthcare Workers’ Foundation’s new initiative ahead of the ‘day of love’ to support healthcare workers. We’re hoping to communicate some of the great things the HWF is doing below but with a Valentine’s style twist!!

The Valentine’s Day appeal will help the charity provide exhausted all frontline staff with vital services such as PPE equipment, professional counselling and childcare grants.
The charity is calling on the public to donate their unspent Valentine’s Day funds to help support those working to keep the nation alive.

With Valentine’s Day incredibly difficult this year as the nation remains under a third lockdown, the Healthcare Workers’ Foundation (HWF) is calling on the romantics of the UK to ‘show their love’ for someone else this year and donate what they would otherwise have spent going out to help exhausted healthcare workers on the frontline.

Brits are said to have spent a whopping £1 billion on the national day of love in 2020, but with a very different world this year the charity, which was founded by NHS workers for NHS workers at the start of the pandemic, is encouraging the nation to donate their Valentine’s Day funds to our much-loved frontline NHS workers.

Donations received will help the charity to continue delivering goods and services, including PPE, free counselling sessions and childcare grants.

Jeeves Wijesuriya, spokesperson for Healthcare Workers’ Foundation said:
“The past year has been rocky for all of us. And we must also remember our frontline workers have been under huge pressure during this pandemic, putting themselves at risk to care for us and our loved ones.
“If we are to keep our NHS and frontline staff going, we must do all we can to support their mental health and wellbeing. We want to show healthcare workers just how loved they are this Valentine’s Day. Any donation, no matter how big or small, will go towards helping those working tirelessly to help us in our hour of need.”

Despite the lockdown, new research from UK comparison site, Finders UK, found that Brits still plan on celebrating the day of love and will spend an average of £25 this Valentine’s Day. For every ten people who donate £25, this could help to provide healthcare workers with hours of professional counselling for NHS workers.

The impact of the pandemic on NHS workers physically and mentally continues to worsen, with reports suggesting nearly half of NHS critical staff are dealing with severe PTSD, depression, or anxiety. The HWF was founded to help combat these issues and through the Valentine’s Day appeal the charity hopes to continue protecting the welfare and wellbeing of NHS workers, from helping to support with both physical and mental health, as well as ensuring frontline staff have access to day-to-day necessities, as well as supporting the bereaved families of healthcare workers that lost their lives during the pandemic.

To donate to HWF’s Valentine’s Day appeal, please visit https://www.gofundme.com/f/nhs-valentines-day

DO’s

Use the donation link: https://www.gofundme.com/f/nhs-valentines-day
Keep it simple and impactful, engaging and positive as possible.

DONT’s…

Try to avoid political statements;
Don’t add additional facts or figures unless described here

WINNING CRITERIA

Best posters will be unique and inspire people to want to donate
They will clearly position us as an important and urgent way to make a real difference

Social Links:

Facebook https://www.facebook.com/healthcareworkersfoundation

Twitter: https://twitter.com/thehwf

Instagram: https://www.instagram.com/thehwf

LinkedIn: https://www.linkedin.com/company/healthcareworkersfoundation

Feel free to use any of the logos/images/colours below.