One Minute Brief of the Day: Create posters to 'Imagine a World without Nature' on @WildlifeDay #WorldWildlifeDay

We’ve got a huge brief today on #WorldWildlifeDay to celebrate the globe's wild plant and animal life. We want as many people as possible around the world to be involved in this one!

We are also running the brief in partnership with The Drum, who have created a special award category at The Chip Shop Awards for today’s winner!

Inspired by an incredible idea by Ze Anwar, we are reaching out to creatives around the globe to bring to life the idea of ‘imagine a World without Nature’.

We want the OMBLES to create posters/logos/scribbles/sketches that share how the brands and teams you know and love would appear without nature in them. We want to show them missing animals, flowers, plants and communicate the importance of sustaining all life on earth through positive headlines & impactful copy.

OMB is UK-based but we want people to get creative worldwide and create posters for logos or badges for all sports or sectors in different areas of the world, as well as your own. Think BIG!!

We are working particularly closely with Peru, Colombia, Kenya, Indonesia and India on this one too… so keep that, and a focus on youth, in mind!

We’ve got brilliant prizes to be won and your entries could feature on social channels to millions of followers and also appear in a film we are launching on Biodiversity Day in May.

Prizes:

1 winner who will receive £100 cash. a The Drum Chip Shop Award and a WWF hoodie.

1 runner-up who will win a WWF tee.

Remember to tweet your entries to @OneMinuteBriefs, @TheDrum and @WildlifeDay with the hashtag #WorldWildlifeDay

Please include the call to action below in your tweets (and add your own voice of course):

Join our #WorldWildlifeDay campaign to ‘Imagine a World Without Nature’ & share your voice at https://voicefortheplanet.org/

Please tag the brands/teams that feature in your tweets too & encourage them to pledge to change their social media profile pics on 22nd May and join the movement to ‘Imagine a World without Nature!’

About #WorldWildlifeDay

World Wildlife Day will be celebrated in 2020 under the theme "Sustaining all life on Earth", encompassing all wild animal and plant species as key components of the world's biodiversity.

Earth is home to countless species of fauna and flora – too many to even attempt counting. This rich diversity, and the billions of years during which its myriad elements have interacted, are precisely what has made our planet inhabitable for all living creatures, including humans. Historically, we have depended on the constant interplay and interlinkages between all elements of the biosphere for all our needs: the air we breathe, the food we eat, the energy we use, and the materials we need for all purposes. However, unsustainable human activities and overexploitation of the species and natural resources that make up the habitats and ecosystems of all wildlife are imperiling the world’s biodiversity. Nearly a quarter of all species are presently at risk of going extinct in the coming decades, and their demise would only speed up the disappearance of countless others, putting us in danger as well.

On World Wildlife Day 2020, we will celebrate the special place of wild plants and animals in their many varied and beautiful forms as a component of the world’s biological diversity. We will work to raise awareness of the multitude of benefits of wildlife to people, particularly to those communities who live in closest proximity to it, and we will discuss the threats they are facing and the urgent need for governments, civil society, private sector actors and individuals to add their voices and take actions to help conserve wildlife and ensure its continued use is sustainable.

https://www.wildlifeday.org/

For more info or to support/partner with us on the campaign please email: interest@bankofcreativity.co.uk

Below are a few examples we have created of what teams/brands would look like around the world without nature to inspire your thinking…

One Minute Brief of the Day: Create posters to celebrate @CareersWeek #NCW2020

Today we’ve got an important brief with National Careers Week to celebrate their brilliant initiative that offers careers guidance and free resources in education across the UK. Their aim is to provide a focus for careers guidance activity at an important stage in the academic calendar to help support young people leaving education.

Remember to tweet your entries to @OneMinuteBriefs and @CareersWeek with the hashtag #NCW2020

Prize: £50 Amazon Vouchers to the winner!

About #NCW2020

With youth unemployment remaining high and employers citing that young people are ill prepared with the basic skills needed for employment, there has never been a more need for careers guidance to be promoted and celebrated in education. National Careers Week is a great platform to inform and inspire the next generation as they enter the world of work.

National Careers Week takes place between the 2nd and 7th of March 2020, encouraging education providers to bring together students, local employers and advisers through careers events and activities.

What NCW does

EMPOWERING STUDENTS

Providing quality free CEIAG resources and linking education with the world of employment to ensure students get an important insight to the future of work and further learning. Better informed students result in better decision making.

EMPOWERING EDUCATORS & ADVISERS

All of our resources are free to use in classrooms and colleges. You can be assured that by being mapped against the Gatsby Benchmarks, they will enhance and support the work you do. Our website shares some great case studies of how teachers and advisers around the UK have been inspiring young people during Careers Week – feel free to get some ideas.

EMPOWERING ORGANISATIONS

The opportunities for organisations to promote their training or careers opportunities to future generations are limited; schools and colleges have little time for extended CEIAG activities. This is why NCW is so important – we create the time and provide the opportunity for Organisations to engage and inspire.
We believe in the power of Careers, Education, Information, Advice and Guidance as a driver of change within society, improving life choices and empowering people to take control of their future. All it takes is a pledge, a commitment to provide an insight or opportunity.  If we all make a pledge, we passionately believe by working together we can make a real difference in 2020 and beyond.

Find out more at:

nationalcareersweek.com/

One Minute Brief of the Day: Advertise the #UKYoungLions Competition with @Ad_Association and @Cannes_Lions

Today we’ve got a great brief for the OMBLES to get involved in and we hope lots of you will be entering the #UKYoungLions competitions yourselves this year!!

We simply want you to create posters/scribbles/notes/designs/sketches and whatever else to promote UK Young Lions and encourage people to get involved in this great competition.

All the info about the competition and how to enter is below! We look forward to seeing what the OMBLES come up with!

Tweet your entries to @OneMinuteBriefs & @ad_association with the hashtag #UKYoungLions

PRIZE: The winner will receive a ticket worth over £400 to the Ad Association’s annual event…LEAD 2021!! Check out this year’s event and line-up here!!!

About Cannes Young Lions:

Fancy going head-to-head with the next generation of creative stars?

Enter our UK Young Lions competition and win the chance to represent the UK Advertising Industry this summer in Cannes!

As UK Representative for Cannes Lions, we’re looking to find the very best young creative talent to compete on behalf of the UK at Cannes Lions in June against other young advertising professionals from around the world.

Read all about the 2019 UK Young Lions Competitions here

THE YOUNG LIONS COMPETITIONS IN CANNES

This is where the next generation of creative stars go head-to-head. If you’re under 30 the Young Lions competitions are one of the best places at the festival to celebrate your creativity on a global stage. Taking place live in Cannes, there are competitions to suit people from every corner of the communications industry. Read all about the Cannes competitions here.

HOW TO ENTER!

We are running 6 competitions – Design, Digital, Film, Marketers, Media and Print. The competitions are free of charge and teams work on the briefs remotely.

Together with our partners we will be flying 12 young people (compromising of 6 teams of 2) to Cannes to compete in the global Young Lions competitions.

Register your teams here!

Registration for the competition will close at 18:00 on 9 March 2020

ELIGIBILITY

Participants must be 30 years or younger (born after June 26 1989).

Entrants must be a current employee within the advertising/marketing industry, be a UK resident or have a valid UK work permit, and be aged between 18 and 30 on 26 June 2020. The full entry criteria and terms and conditions will be sent with the competition brief to registered teams.

One Minute Brief of the Day: Create posters to help @AndrewG14u get a date!! #DateAndrew

A billboard was spotted in Manchester this morning and we were tagged in to a tweet to see if we can help…

So that’s exactly what we’re doing.

Today’s brief is to Help Andrew Get A Date!!

Tweet entries to @OneMinuteBriefs and @AndrewG14u with the hashtag #DateAndrew. Please also include datingandrew.co.uk in your tweets.

About Andrew:

Looking for love, the ‘one’, my soul mate, the woman of my dreams!

I’m Andrew, 6ft tall, I live in Cheshire UK, and have businesses in property and recycling

as a businessman since the age of 18, it has been harder to meet the ‘one’

I’ve tried online dating, and the traditional ways of meeting people (I have made some good friends along the way)

I’ve now taken the scary step and bought billboard advertising at a prime location…
(on Regent Road in Salford, a major route into Manchester city centre)

I’m friendly, loving, caring, and considerate

and intelligent, open minded, sincere and unconventional.

I rarely drink (alcohol) and don’t smoke… please check out the rest of my site for more details...

Find out more info including…interests, compatibility and full photo gallery on the link below.

datingandrew.co.uk

One Minute Brief of the Day: Campaign to celebrate #JIFLemonDay with @JIFLemonJuice

To celebrate Pancake Day, we’ve got an extra special brief with none other than JIF Lemon Juice. You can also win a lifetime’s supply of JIF! What’s not to love?!

Remember to tweet your entries to @OneMinuteBriefs and @JIFLemonJuice with the hashtags #JIFLemonDay and #PancakeDay

About:

You must be flippin’ mad we said… there’s only 6 days before Pancake Eve we said… 

That was our reaction to the last-minute request to start a branded Twitter channel for everyone’s favourite (and arguably only UK based) lemon juice brand, JIF.

Ever since, ahead of JIF’s ‘big day’ we’ve been looking to mix up a recipe for creating social mischief. We’ve followed only those called Lemon (we see you Keith) to spoofing Burger King’s recent ‘artificial ad’ to almost awarding Piers Morgan and Kate Hopkins ‘Britain’s Biggest Tossers’ – we realised that was a bit too far.

Everything is about creating as much noise around the 24 hours of pancake day or #JifLemonDay (as we liked to call it) as possible.

Now we want the OMBLES to join in and get creative to stir up some fun and good will around Jif and pancakes on this very special day.

The winning design/s will encapsulate our meta / knowing / comedic tone of voice and distinctive style – leaving them crying (with laughter) into their pile of piping hot pancakes.

Social Handle:

@jiflemonjuice

One Minute Brief of the Day: Create posters that show what #GetsOnYourNerves whilst sharing an important #MSUncovered message for @MSTrust

Today we are pleased to share a film we have been working on with the MS Trust in support of their #MSUncovered campaign. An idea that came out of an OMB campaign we ran three years ago has now been brought to life in partnership with COUCH Health and The Gate Films. Filmed and edited by Olivier Richomme and co-directed by Nick Entwistle & James Clancy.

The idea is simple. We asked people what gets on their nerves… and below are the responses.

(Make sure you watch til the end)

We are looking for your fun scribbles, notes, designs, GIFs, posters and more to share some of the everyday things that get on your nerves and how they pale into insignificance to what people with MS have to deal with every day. We want to hear about your traffic problems, pet peeves, carpet spillages and whatever else #GetsOnYourNerves whilst delivering a serious underlying message

Remember to tweet your entries to @OneMinuteBriefs @MSTrust and @COUCHhealth_co with the hashtags #GetsOnYourNerves and #MSUncovered

About MS:

130,000 people in the UK are living with multiple sclerosis.  That’s around 1 in every 500 people. Every week, around 130 new people are diagnosed.

Multiple Sclerosis is a condition that affects the nerves in the brain and spinal cord. It is a lifelong condition, usually diagnosed in people in their 20s and 30s, and can cause a wide variety of symptoms, including eyesight problems, fatigue, balance problems, altered sensations and cognitive issues. There is a wide range of disease modifying therapies, but there is currently no cure.

Most people have heard of MS, but many don’t realise how it can affect you and what it’s like to live with it day to day. We want to change that. This week (February 24-March 1), we are launching our #MSUncovered campaign to sort the facts from the myths, to show the different faces of MS and raise understanding, now and in the future.

Together, we can help uncover the truth about MS.

To find out more about MS, visit https://www.mstrust.org.uk/about-ms/what-ms.

Follow #MSUncovered for the latest updates.

One Minute Brief of the Day: Create posters to promote the launch of #WeBuiltThisCity podcasts with @RDPRTweets

Today we’ve got a great brief with our Manchester neighbours @RDPRTweets. We’ve got a brilliant prize on offer too!! We’re looking forward to seeing those quickfire ideas, sketches, scribbles, designs and more to capture the message of a brand-new podcast offering that will show pioneers from Manchester and reach far beyond.

The posters will be to celebrate the March 26th launch of the ‘We Built This City’ podcast, which will be a weekly series about the Purposeful Relationships and the people that created and continue to create the best city in the world (Manchester 😉).

Remember to tweet them to @OneMinuteBriefs & @RDPRTweets with the hashtag #WeBuiltThisCity for the chance to win!

Prize: The winner will receive a £100 cash prize!!

Manchester is built on the people that come together day in day out and the purposeful relationships they forge. We Built This City focuses on how these extraordinary Mancunians have built something that impacts lives, the stories and values that have driven them to do it, and how they have built thriving businesses that embody their beliefs. 

Celebrate our grit, determination, loyalty, diversity across culture, arts, politics, sport, music and business.

Guests include Gary Neville, John Thomson (Cold Feet), Clint Boon, Ged King (Skullfades), Diane Modahl MBE, Damian Hughes (How to Think Like Sir Alex Ferguson/The Barcelona Way), Sacha Lord, Tom Bloxham MBE, Vincent Kompany, Freddie Flintoff MBE, Chris Brindley MBE (Chair of RLWC2021), Michael Carrick etc etc.

Posters can include the following.

• Reflect Purposeful Relationships, celebrate and be curious about the people behind the city of Manchester.

• We want to thank those amazing Mancunians, born, bred and adopted, who have contributed their passion and work to make our city so unique

• To reveal and explore it’s great big beating heart

• To hear the stories of remarkable people who have helped create modern Manchester since the IRA bomb in 1996.

• Music

• Regeneration

• Sport

• Education

• Politics

• Charity

• Business

• Media

• Arts and Culture

• Fashion

• Pride

We want to get to the heart of how purposeful relationships and human connection has enabled them to reach their own individual potential.

How they collectively contribute to the personality, resilience, diversity and passion for which Manchester is known world-wide.

About RDPR:

Lisa Morton - set up Roland Dransfield in 1996 one month after the IRA bomb in Manchester. We opened an office in London late last year and as an agency we create ‘purposeful relationships’ for our clients.

They create connections for and through stories and do so by cultivating clear communication campaigns by asking meaningful questions and understanding your story.

Their podcast aims to reflect these values and ‘The Roland Dransfield Way’… which you can see in the image below.

It’s aimed at Mancunians born, bred or adopted, who have a love for this city which we know to be completely unique – and it’s a series of interviews with some of those amazing Mancunians who have helped to put the heart into modern Manchester since the IRA bomb in 1996 – when Lisa started Roland Dransfield.

Without OMB and the community, I wouldn’t have made as much progress in advertising as I have - Guest Post by Anushan Kuddy

“Nush has shown a pro-active attitude and enthusiasm to gain the knowledge, contacts and experience to get into the industry. It’s a pleasure to share his thoughts on how the community is helping to better himself as a creative. This guy is a future star of the industry.”

— Bank of Creativity

I was introduced to One Minute Briefs by the man himself, Nick, who had visited our university to host a guest lecture. A special mention must be made to my advertising tutor and mentor Sally Chan, who is very proactive in the wellbeing of students. Hence inviting Nick to share this amazing initiative.

Having Nick explain to us his life and career and mainly his ups and downs was on the very same level as a TED talk. It really made me admire him from the get-go as for someone who had achieved so much at such a young age whilst still having so many obstacles. Having now been a part of the OMB community for almost a year, Nick’s first explanation of it was quite underplayed. Nick described OMB as a community and togetherness of creatives from all types of backgrounds coming together to create adverts. However seeing the impact OMB has caused towards myself and my career, it is much more than that.

I still remember being really influenced by Nick and almost fanboying towards him at the end of the lecture. Nick was the first person to explain exactly what I had dreamed advertising to be. I was also fortunate enough to talk to him afterwards, where he kindly stayed behind and answered my questions.

That day was also the first time I had submitted an OMB. It was a collaborated brief to advertise social ink. Subsequently, my submission got a lot of support from fellow members and I immediately felt very welcome. This is what motivated to keep making further submissions and it soon become a consistent part of my daily routine.

When I started, I would first submit my OMB ideas as drawings. The biggest problem I had was visualising my ideas as I wasn’t good at drawing and I didn’t know how to use photoshop. OMB gave me a purpose to learn photoshop, as every day It was a new opportunity to try a different idea. Improving my design skills every day for every entry helped me reach the level I have on photoshop today and most of it is down to One Minute Briefs.

OMB is also a great source of influence, a lot of very talented members a part of the community come up with the best ideas that are ground-breaking. Sometimes if I am struggling for ideas or motivation, looking at other creative ideas is the perfect source of influence. Therefore getting a win was a big target to me as It meant I had to stand out amongst some of the best creatives. Getting my first win was a great feeling, it took me a lot of entries but when you eventually get it, it feels amazing! Fellow creatives congratulating me on my first win also made it better as it felt more like a family being happy for one of their own.

Networking events such as the OMB meet up have also led me towards connecting with members in the industry. Through OMB, I got the opportunity to meet Theo, who is a senior copywriter at Social Chain. Theo has really helped me in gaining a better understanding into the advertising sector and his advice and tips has led me onto some great opportunities. All of this wouldn’t be possible without OMB. Fellow members such as Zed and Nirpal, who come up with some of the best ideas have also helped my progress a lot. By often checking on me and lending a helping hand by giving me tips and insights. Not to forget Lynne, who immediately makes you feel welcome and always supports your work no matter how bad some of my entries have been.

Without OMB and the community, I wouldn’t have made as much progress in advertising as I have. Although I don’t feel like I’ve achieved anything quite yet, being a part of the OMB community has definitely improved my creative skills and advertising knowledge. I would like to say a special thank you to Nick and everyone at OMB for contributing heavily towards my progress. At a time where a lot of people have very busy schedules and therefore don’t have time to respond to young creatives/students reaching out. Nick has created a community which supports and influences one another. He even recently took out some of his own time to give me a book crit. There isn’t enough people in advertising quite like Nick.

Follow Nush on Twitter here.

A Community that Changed my Life - Guest blog by Shae Shepherd

“Shae isn’t just a talented copywriter, her enthusiasm and positivity towards creativity and community has set her in good stead to make the switch to the UK from South Africa. She has already developed a good contact base and is even the host of the #BankOfCreativity meetups. Check out her great story here...”

— Bank of Creativity

I’m in love with copywriting. There, I said it. While South Africa is where I was born, and England is now my home, copywriting makes me feel like I belong. I’m not an extraordinary person but I hope to be remembered for doing extraordinary things. Preferably in the world of copywriting.

Don’t speak black sheep

Silence is the biggest enemy of ideas. When we feel we can’t speak our truth or put our authenticate selves into any work we do, that’s when ideas fall flat. For a lot of my childhood and even into my early twenties I didn’t feel like my voice was valid. Self-doubt, fear, shame and an inferiority complex followed me closely.

Blah, blah, black sheep. I had too much wool and so much fluff that you could spot my sheepish, apologetic copy from a mile off. Consumers see through that. See, they’re looking for a voice they can identify with. How did I get over myself and overcome my self-sabotaging uncertainty? It started with bravado and eventually became true bravery.

Not everyone has the courage to do that alone and that’s ok. But then surround yourself with people who can support and guide you along the way.

One minute, one life

Enter: #BankOfCreativity meetups. It is what it sounds like - a physical meetup of people in different places that started as an online Twitter community. A huge part of this is One Minute Briefs and speed creating/networking.

I first got involved in OMB about 18 months ago. My wife, niche healthcare and pharma copywriter, introduced me to a community that changed my life. My first entry was terrifying for me and it was terrible (image not attached on purpose). Why terrifying? Because I didn’t believe in myself - as a person, a poet, a creative, a copywriter, a photographer. It was terrible because concepts are hard, and self-doubt is easy.

Fast forward to 21 wins that I’m genuinely proud of, and a family of designers, writers, illustrators, animators that believe in me. Born out of this newly found self-belief, authentic voice and pride, I ran two meetups in South Africa. I thought that just because I wasn’t in England at the time, I shouldn’t have to miss out on the meeting of great creative minds. Now we’re here, and I’m heading up the first meetup in London this year, and hopefully many more.

Go where your dreams can breathe

Copywriting allows me to be weird in a space that affirms my quirks and uses them for greatness. Am I a great copywriter? I’m closer to discovering that every day. And when I do I will wonder if I’m extraordinary and I will pursue that with every word in me. Because I need it.

I’ve always wanted to work for a big agency that has clients who change lives - not because of the brands but because of the people who bring ideas to the light. Not because they’re selling something, but because they’re packaging life. We moved to England for a number of reasons but my career in advertising was a key influencer. I love advertising. Genuinely. I’m crazy about it - obsessed. And it just so happens that London is the beating heart of the industry in England. It’s a city bursting with ambition between commutes, where I know my passion can burn. I’ll meet some of my heroes and I’ll get to work on brands that I actually believe in.

From sheep to Shepherd

Shepherd is my surname. A shepherd is a leader, a protector and someone who knows fear and walks through it. I want to be that copywriter - leading the way in copy, protecting the art and skill of copywriting, and walking through my fear alongside other creatives. Everything is an opportunity.

Change is the discomfort of greatness

One of my favourite One Minute Briefs was for the DMA (Data & Marketing Association) - a call to creatives to get involved through work that changes lives. You can see the ad below.

Doing extraordinary things is for everyone. You have it in you. And so do I. Will you join me - us - in 2020? Will you find your voice and silence that murmur in your head that says you’re not good enough?

Follow Shae on Twitter @TheCopyShepherd

One Minute Brief of the Day: Create posters to promote the #KFCVeganBurger brought to you by @KFC_UKI

We are back for another amazing brief by popular demand from the OMBLES. As soon as the KFC Vegan Burger came out we received lots of messages saying we should do another KFC collab. So here it is!!

We’re looking forward to this one!!

Remember to tweet entries to @OneMinuteBriefs and @KFC_UKI with the hashtag #KFCVeganBurger

Brief

We’ve only gone and done it; we’ve released an Original Recipe Vegan Burger. Yep, KFC is selling a vegan burger. Astonishing, right? Finally vegans and non-vegans can eat together in blissful harmony at one of our restaurants.

We want to spread the good word far and wide; this is where you the OMBLES come in. The brief couldn’t be simpler; shout loud and shout proud about the Original Recipe Vegan Burger with a creative that won’t just entice vegans; but turn some carnivore’s heads too.

The winning design/s will encapsulate KFC’s tone of voice and distinctive style. The bar has been set high with previous briefs; let’s see what you’ve got!

Prize

Get a months worth of free KFC and official KFC merch!!

Social Link:

@KFC_UKI - twitter.com/KFC_UKI

2019. An awfully great year.

What a year it has been! The first full year of solely running the Bank of Creativity and One Minute Briefs.

And, rather than pretend it’s all gone great, I must admit it’s not been easy.

Personally, it’s been an awful year from start to finish. Severe family problems at the start of the year left me numb and this coincided with a horrendous experience with neighbours from hell resulting in a year long battle to get them to leave or be forced to sell my own home. All of this leading to an inability to sleep for months on end.

Of course, all of this can affect your motivation to keep going and growing your business when it’s a struggle to even get up in the morning. But I did what I could to keep moving forward.

In between all of this, I took a break to Thailand to try and clear my head, which was going well until the worst cyclone for 60 years hit the island! We escaped to mainland and ended up being interviewed by the Manchester Evening News about what was happening. It’s at times like these you think everything is going against you but for the rest of the time, it was a holiday I so badly needed.

So I came back relatively refreshed and just when I thought things were getting better, I slipped a disc in my back whilst playing football. Since then I’ve been in excruciating pain day and night ever since and I’m currently awaiting an operation. The pain has been unbearable and it stops you getting out of bed for fear of the pain shooting through your body as soon as you stand up.

Suddenly, the only thing you are living for is to get some comfort from the pain. You get no enjoyment from anything in life and you become unable to do the things you enjoy. This leads to depression and can only be described as soul-crushing as you can see in this article I read where this person word for word details just how bad it is better than I could have ever put it.

So what is getting me up in the morning?

Well the One Minute Briefs community is. If I haven’t posted the brief of the day by 10am questions get asked! And I wouldn’t have it any other way. The responsibility to run such an incredible, talented and supportive community is always a pleasure and has really helped me in such difficult times.

In the video of our latest OMB event, I was in so much pain but the OMBLES got together to create our best event ever. It was also on my birthday and sponsored by Jager which I’m sure helped get me through it! To see the talks and give awards to such immensely talented and dedicated people really helped to ease the pain and it showed me that maybe it hadn’t been such a bad year after all.

In the past year we’ve run One Minute Briefs campaigns with some incredible clients including Adobe, WWF, SES Water, KFC and collaborated with the likes of Jamal Edwards MBE, Bands FC, the DMA, Vincent Kompany, Andy Burnham, The Drum, Rankin, production companies, travel operators, rappers, dentists, charities, hospices and much more.

All of this whilst creating creative opportunities to showcase work, create connections and improve the creative careers of people all around the globe. My mum’s even made a map of all the OMBLES who get involved each day. Below this I’ve shared some of the highlights of this year.

We released our third book featuring illustrations of the OMBLES on the cover…

…Featured in the National Press for our collaborative campaign to create cards with Thortful…

…Took over the #ValentinesDay hashtag with KFC…

…Teamed up with Rankin and The Drum for a fun ‘honest ads’ campaign…

…Got to meet Vincent Kompany himself following our campaign against homelessness with Tackle4MCR…

.We also built on our Bank of Creativity community throughout the year by featuring on podcasts with the likes of Tech Manchester, Social Ink, Adam Asks and Social Chain…

…delivered talks at various universities including Man Met, Leeds and at the Birmingham Design Festival…

…worked with Louise Chorley to publish the third @AgencyQuotes book…

…and hosted meetups around the world for creatives in London, Manchester, Birmingham, Glasgow and even Cape Town!

We’ve worked with local communities to spread the word of the amazing new on-air, online, in-print offering delivered by Quest Media Network.

Worked with body-positivity influencer Chessie King to deliver a powerful video for Cybersmile that had over 700k views on Twitter.

Delivered a message about climate change direct to the White House for Donald Trump’s birthday with Tara Button, HeyBigMan and GAS Music.

Created a collection of videos showcasing the stunning spoken word performances of upcoming writer Emma Sykes.

Connected junior creatives with opportunities for book crits with major creative directors worldwide with Father Critmas.

Aswell as this, it’s also been a privilege to receive recongnition on behalf of everyone and pick up some awards, judge awards and even sponsor some awards this year too.

As well as joining the great team on the MPA board.

A particular highlight was being commended by the High Sheriff of Manchester alongside the Mayor and Michael Carrick for what we are doing in Manchester and beyond for the creative scene.

But none of this would be possible without such a wonderful community by my side. Together, we have made some amazing things happen and the smiles on everyone’s faces as the community did so well at the Chip Shop Awards.

Just to end, another sad moment for me this year was the passing of Isabella. A huge inspiration to me and our community for her spirit and fight. But I’m very proud of everyone for getting together to share a beautiful tribute for her. It goes to show, no matter how hard you struggle, there is always someone in a similar or worse situation.

We can only improve and move forwards by continuing to support each other and building each other up when the world can sometimes bring us down.

So, yes 2019 has been an incredibly bad year in many ways, but I’m very proud to see what this community has become and in lots of ways it has been a great year too.

All the best for 2020 everyone and thanks to every single one of you for your support.

Nick x

One Minute Brief of the Day: Create posters for the #AdvancedRhymingDictionary with @Shuffle_T

Today we’ve got a great brief and prizes with our friend who we’ve worked with on some fun projects in the past. Their latest project is their first book and we’re hoping the OMBLES can get behind this brilliant idea.

Brief: we would love you to come up with fun, vibrant posters that can include rhyming slogans, headlines or copy popping out to draw attention to our new Advanced Rhyming Dictionary!! The rhymes can be as simple or as complex as you like; focusing on multisyllabic rhyme schemes, assonance, alliteration and any poetic devices you can remember from English GCSE.

Remember to tweet @OneMinuteBriefs and @Shuffle_T with the hashtag #AdvancedRhymingDictionary

You can also get the book here: shuffle-t.com/shop

To inspire you, here’s yesterday’s rhyming challenge:

Freelance

Ski mask

Free pass

Street dance

Green card

Recharge

Tree bark

Flea dart

Sweetheart

Theme park

Queen’s guards

Or, to put it another way...

We’re putting you to the test guys,
Who will make it to the headlines?
There will be a pretty intense prize,
For the best poster skills and the best rhymes.

Prizes: the winner will receive a free copy of the book with a branded pencil to go with it and one of our shirts (from our merch, not off our backs...) and hoodies.

About the Advanced Rhyming Dictionary:

The Advanced Rhyming Dictionary is the first of its kind. It offers a comprehensive list of 2 and 3 syllable rhyme and half-rhyme schemes, the more complex type used by many modern rappers and spoken word poets. It was written by writers Adam ‘Shuffle T’ Woollard and Jamie ‘Bleez’ Blackmore. Shuffle T is one of the countries most viewed battle rappers and Bleez is a hidden gem of the rap world who can rhyme anything you give him!

This book is intended for rappers, poets, songwriters, and people with a general interest in the enormous, unending puzzle that is language.

You can find more information on the book and Shuffle T on our website: shuffle-t.com/shop and search Shuffle T on YouTube if you want to spend half an hour watching battle rap, a scene where grown adults settle their disputes by rhythmically insulting one another...! Good luck with the challenge!!

Twitter:

https://twitter.com/Shuffle_T

Instagram:

https://www.instagram.com/shuffle__t/

One Minute Brief of the Day: Create posters for the @CreativeRehabUK zine and podcast.

Today we’ve got a special brief with Creative Rehab, who won a One Minute Briefs campaign for being the 10,000th follower on our overarching Bank of Creativity Twitter feed @BOC_ATM

So today, it would be great if all the OMBLES got involved to help celebrate the great things these guys are doing. We’ve got some great prizes to be won too!

Brief: We want you to create a brash and zany poster to advertise the publication and podcast. It can be whatever you want it to be, as long as it’s creative!

Remember to tweet your posters to @OneMinuteBriefs and @CreativeRehabUK with the hashtag #CreativeRehab

Prizes:

• The winner receives a goody bag containing several issues of Creative Rehab, stickers, badges, trinkets and more.!!

• They’ll even get a full-page ad (or feature/interview) for themselves in the Xmas issue of the publication, and their winning idea will be printed in a feature about OMB.

• They can even come on the OMB episode of the podcast!!

About Creative Rehab:

Creative Rehab is an independant, otherworldly, DIY-punk zine made by (and for) creatives from all walks of life. It features rants, doodles, poetry, puzzles, fiction, illustrations, journalism, confessions and more.

It’s also a podcast; where creatives from different industries are quizzed on their process, their career path, and what their plans would be if they ever had to go on the run for miscellaneous crimes. Creative Rehab celebrates the folks who work behind the scenes and allows them to create something fun and spur-of-the-moment - much like OMB!

You can find more information about the zine and the podcast over at www.CreativeRehab.club and you can even download issues for free:

Issue 1 - https://www.patreon.com/posts/29199077

Issue 2 - https://www.patreon.com/posts/30566585

Here are a few links to the podcast to get a better idea about that side of things: Apple - https://podcasts.apple.com/gb/podcast/creative-rehab/id1476393100

Spotify - https://open.spotify.com/show/35oYs8XigQQeWBIXtzTffk?si=rWsijWcyTMevTAQopC5wtQ

One Minute Brief of the Day in collaboration with @_Bands_FC: Create posters to help share our #LoveMusicLoveFootballHateRacism message to football fans across the world.

Today we’ve teamed up with our friends at @_Bands_FC for today’s brief. We’ve got great prizes to be won and an important message to send out to football fans across the world.

We have seen even more incidents of racism within football grounds recently and we want to get a message out there that it has no place in football in our own creative way, which we hope will reach as many people as possible.

Our message today in proper Bands FC style is Love Music. Love Football. Hate Racism.

And we want you to bring that to life in the form of posters. Whether it’s a scribble, sketch, note, photoshop design or something else, we want to see your ideas and spread a message of positivity and zero tolerance to racism in any stadium and beyond.

Inspiration for your entries:

Love Music:

Introducing song lyrics, band names, singers or classic music artwork.

Love Football:

Introducing football chants, team badges, player names, the teams you support.

Hate Racism:

Delivering a powerful message combining music and football to tell the world that racism is completely unacceptable and that we must not let it start to creep back into the game.

Tweet your entries to @OneMinuteBriefs and @_Bands_FC with the hashtag #LoveMusicLoveFootballHateRacism

Prize:

Winner receives a £150 cash prize and we’ll print a run of 100 of the winning design

(don’t worry if your entry isn’t fully designed…we’ll work with you to bring it to life!)

About Bands FC:

Bands FC mix football and music to come up with some fantastic designs - they’ve raised over £100,000 for charities and good causes as well as sponsoring some grass roots football teams. Their exhibition has stopped off at The Royal Albert Hall and The National Football Museum as well as travelling to New York and Dublin and all round the UK

One Minute Brief of the Day: Create posters to share the quotes, advice & inspiration from @JamalEdwards' talk at the #MAXCreativityTour with @AdobeUK

In the third of our #MAXCreativityTour briefs, we are focussing on the amazing interview on stage with SBTV founder Jamal Edwards last week. This was one of the highlights of an incredible line-up and great event, which a few of the OMBLES were lucky enough to attend. We know some of the OMBLES were watching the Live Stream as it happened…but if you missed this inspirational talk, don’t worry… it’s been made available to watch online right here: https://bit.ly/2RE2GWs You can see the other great talks on the playlist too.

Brief: We want you to bring to life some of the inspirational quotes, advice and inspiration from the talk and encourage people to watch this exclusive interview.

One of the key parts of today’s brief was about Jamal’s work in helping under-privileged communities. He said it would be great if one of Adobe’s products could be made more accessible for young people to help them get more opportunities and help them into the creative industry at a young age. But the response from the host was that there already is!!!. Adobe Spark is actually free for every schoolchild in the world!!! This was great news to us and we now want to spread the word about this incredible program, what it does and how it is absolutely free for schoolchildren to help them start their journey into the creative industry early.

We’re looking for scribbles, notes, designs, sketches and more to help share some of the great advice and inspiration from the Q&A. Perhaps you could even use some of Jamal’s quotes in your entries. Give his Q&A a watch here https://bit.ly/2RE2GWs

Please include the following sentence in your tweets for the chance to win the great cash prize on offer:

‘Watch the inspirational talk from @JamalEdwards at the #MAXCreativityTour at https://bit.ly/2RE2GWs’

Remember to tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #MAXCreativityTour

Prize:

Winner receives a £100 cash prize.

One Minute Brief of the Day: Create posters that unite everyone in their love for nature & encourage the public to #FightForYourWorld with @WWF_UK

Following our incredible #Connect2Earth collaboration with WWF, we’re teaming up once again to share an important message and encourage everyone to realise just how important nature is to us.

We’ve got brilliant prizes to be won and your work could feature on WWF social channels to over a million followers!!

At a time when we are in a world of political uncertainty, we know one thing for certain… that whoever forms the next government needs to take urgent action. We’re not about taking sides, we just want what’s best for the planet and we want everyone to be together, whoever they are and whoever they are supporting, it’s important we unite as one when it comes to the planet.

Remember to tweet your entries to @OneMinuteBriefs @WWF_UK with the hashtag #FightForYourWorld

The brief:

This is bigger than party politics. We’re in a climate and nature crisis, and things are only getting worse. Our forests are burning, our icecaps are melting and our wildlife is being wiped out around the world.

In what can feel like divided times, we are united as a nation in our love of nature, our latest poll showed 81% of the UK population are concerned about the environment. The UK is one of the most nature depleted countries in the world, and our new government must take urgent action to fight for our world. Nature is not just a nice to have, it’s our life support system, vital to our food, water, air and even our economy.

We’d love to see your poster that shows:

• How vital nature is to us

• How nature is a love that unites us all

• How urgent action is needed and being called for across society

For more info click here: https://www.wwf.org.uk/updates/general-election-2019

Please make sure that your poster is not biased to any political party.

As a charity WWF must be neutral to all parties and work with all parties to stop the destruction of nature and help it recover.

Prizes:

1 winner will win

• £100 vouchers from WWF.

• WWF tee from https://wwf.teemill.com/

• Our Planet book

• Kids Our Planet book

1 runner-up will win a WWF tee from https://wwf.teemill.com/

Web link: https://www.wwf.org.uk/updates/general-election-2019
Twitter: @WWF_UK  

We’re excited to see what the OMBLES come up with!

One Minute Brief of the Day: Create posters to say #HappyBirthdayMOMBLE to @LynneMWhite1

Today we’ve got a very special brief to celebrate the birthday of my mum!

Most of you will know my mum as the most supportive OMBLE in our community. Retweeting and liking all of your great ideas every day, offering encouragement to newcomers, providing support to those who have had a bad day or felt down about their work and she even created a map to show all of the OMBLES who are participating in the daily briefs across the world. She won OMBASSADOR of the Year last year too and she has become a hugely important part of our community.

So I’d like all of the OMBLES to help me wish my mum a happy birthday in all sorts of different creative ways, whether it’s a poster or birthday card style.

Tweet them to @OneMinuteBriefs and @LynneMWhite1 with the hashtag #HappyBirthdayMOMBLE

I will, of course, be entering a few myself.

She likes motorbikes, cars, Mercedes SLKs. She’s Scottish but doesn’t like Celtic (or football) despite my Mother’s Day card that I designed for her many years ago in the image below. Random concepts and crazy art direction. No change there. Disappointed in myself with the your instead of you’re though. She does however follow the results of my team Man City and also sometimes goes by the name ‘Mumguero’.

From a personal perspective, my mum has helped OMB become what it is today by giving me support since it was created whilst I was at university in 2010. As OMB has grown, so has the responsibility and pressure it puts on my shoulders. Every single weekday, I receive hundreds of notifications and this has become a way of life rather than a job or a hobby. I had to deal with OMB growing whilst in full time jobs as a Creative Director, whilst giving talks and organising OMB events. And the person who was always there to tell me to not overdo it and take on too much was my mum.

In 2015, I did overdo it and the stress could well have been the cause of my heart attack. And the first person I called when it happened was my mum. Since then I tried to put that to the back of my mind but it is always there and can be demotivating when you want to grow and push forward. However, the first job I had when I went back to work was to do a music video for the NHS and me and my mum were both sat in tears watching it on TV on Christmas Day as it beat Justin Bieber to Number 1.

And, when you do grow, there are obstacles along the way that you do have to overcome. My mum has been there to speak to and help overcome those things. At times, when you just want to walk away from it, she has reassured me that we are doing great things and making people’s lives better with what we do. And she’s right. Mums always are aren’t they.

At #OMBLIVE6, I spoke of the last year being the worst of my life due to suffering agonising pain every day from a slipped disc, neighbours from hell and family issues that have really got me down, whilst trying to put on a brave face and keep OMB going. My mum was there to help me through it all.

In fact, I wouldn’t be in the creative industry at all if it weren’t for my mum. She’s creative herself, a qualified interior designer, works in the fashion industry currently and was fully behind my decision to do graphic design at college when my teachers were heavily pushing me to do English, History and Law. The fact I could write better than I design found it’s own way when I became a copywriter within a creative team.

Going back to when I was even younger, I used to draw cars and products when I was young and learnt to read and write by watching Countdown with my mum! I also started my first business aged 16 with my 12 year old brother, holding our first meeting with a big engineering client at the dining room table of our house whilst my mum waited in the kitchen for us!!!

So there’s been plenty of ups and downs but there has been another person behind the growth of this incredible OMB community. And that person is my mum.

I hope you’ll all join me in saying #HappyBirthdayMOMBLE

One Minute Brief of the Day: Create posters for tonight's LIVE STREAM of the #MAXCreativityTour with @AdobeUK

Last week we ran a great brief with Adobe to promote the Adobe MAX Creativity Tour as it comes to the UK with around 100 entries!! We will be at the event this evening which is being live streamed on the Adobe YouTube Channel at 7:30pm.

The previous OMB was based on the event itself and today’s brief is focussed on the LIVE STREAMING of the event and how this opens up the event to the entire world. How can we spread the word of the live stream and get every creative tuned in at the same time to experience this great event as it’s happening?

We’re hoping all the OMBLES will be tuning in tonight and getting involved to communicate all things LIVE!!!

Logo on transparent background to be used on entries.

Logo on black background to be used on entries.

Please include the following sentence in your tweets for the chance to win the great prize on offer:

‘Watch the MAX Creativity Tour London live online at http://bit.ly/34DAkzk tonight and get inspired to the MAX!!’

Remember to tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #MAXCreativityTour

Prize:

Winner receives a £100 cash prize!!!

About the MAX Creativity Tour London 2019 Live Stream

Save your place for creative inspiration.

Join us LIVE tonight to catch the MAX Creativity Tour. Get inspired by top creatives and experience first-hand the best of Adobe MAX – The Creativity Conference, where we announced the latest innovations and updates to your favourite Creative Cloud apps.

On the night, you’ll see in action a selection of the best new releases to Adobe Creative Cloud that will empower the way you create. For example, take your creativity to new places with Photoshop on the iPad, discover a completely natural painting and drawing experience with Adobe Fresco and hear all about Adobe Aero, the most intuitive way to view, build and share immersive AR experiences.

You will also hear inspiring stories from our amazing guest speakers to spark your creativity.

These include:

• Octavia Bromell

Illustrator & Adobe Creative Resident

• Rufus Deuchler

Principal Manager of Creative Cloud Evangelism at Adobe

• Jamal Edwards MBE

Founder of SB.TV

• Leo Burnett & Passion Animations

The creative team behind this year’s McDonald’s Christmas ad ‘Ellie and Archie’.

When and where?

Date: TONIGHT!! 3 December 2019

Time: 7:30pm to 9pm

Place: Adobe UK YouTube channel

To make sure you don’t miss out… click on the Live Stream Link now http://bit.ly/34DAkzk where you can also set a reminder to tune in at 7:30 this evening!!

#MAXCreativityTour

One Minute Brief of the Day: Create posters to encourage people to make a pledge to improve the lives of others in their own unique way with @1mlives #1mLives

Today we’ve got a very special One Minute Brief to help encourage people to make a pledge to improve theirs or the lives of others in their own unique way with @1mlives #1mLives

Patient engagement agency, COUCH Health, has recently launched an epic initiative to improve the lives of one million people by 2022. They’re currently working on a number of campaigns, events and creative ideas to help improve peoples’ lives. And they’re also encouraging others - absolutely anyone who would like to get involved - to make a pledge to do something that will improve others or their own lives.

It can be as simple as giving your time to having a conversation with someone, and truly hearing what they have to say. It can be sharing something on social media to help raise awareness. It can be pledging to do something for charity or a good cause. Baking a cake for someone, a simple phone call or helping someone in need in any way you can think of.

Your job is to create something that inspires people to make a personal pledge for the #1mLives campaign. (Why not make your own pledge while you’re at it!)

Remember to tweet your ideas to @OneMinuteBriefs and @1mlives with the hashtag #1mLives  

Share your pledges with us too in your tweets!! Feel free to share at @COUCHhealth_co too!!

Prize: £125 cash prize for the winner. Which we will match with the same amount with a donation to your chosen charity. £250 in total!

About the 1mLives Campaign:

It’s a campaign that will help keep the team at COUCH Health focussed on improving the lives of others in everything they do. The goal is to improve the lives of at least 1million people by 2022. It will be approached through a combination of personal pledges, creative awareness campaigns, support events, social change initiatives and innovative advertising projects. COUCH Health is working to improve health information, education and accessibility and the 1mLives campaign is one way to push for better in the healthcare industry and beyond. Absolutely anyone can benefit from the mission. The hope is for it to become a movement that inspires others to both improve their own lives, and the lives of others.

Web link: https://www.1m-lives.com/pledge

Agency website: couchhealth.co

Twitter: @1mlives @COUCHhealth_co

Instagram: @1mlives

One Minute Brief of the Day: Create posters for the #MAXCreativityTour with @AdobeUK

Following our previous creative collaborations with Adobe, we’re back with more to coincide with the incredible Adobe MAX Creativity Tour as it comes to the UK. We’re hoping all the OMBLES will be checking it out, registering and getting involved in today’s and upcoming creative Adobe OMBs!!

Logo on transparent background to be used on entries.

Logo on black background to be used on entries.

Today’s brief is all about spreading the word of this great event with your fun, creative posters and getting as many people as we can involved to enjoy the great speakers etc.

Please include the following sentence in your tweets for the chance to win the great cash prize on offer:

‘Register to watch the MAX Creativity Tour London live online and get inspired to the MAX!! https://bit.ly/2OEsFdv’

Remember to tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #MAXCreativityTour

Prize:

Winner receives a £100 cash prize & a pair of exclusive tickets to the MAX Creativity Tour event in one of London’s most iconic venues.

Runner-Up also receives a pair of exclusive tickets to the MAX Creativity Tour event.

About the MAX Creativity Tour London 2019 Live Stream

Save your place for creative inspiration.

Join us live online on 3 December to catch the MAX Creativity Tour. Get inspired by top creatives and experience first-hand the best of Adobe MAX – The Creativity Conference, where we announced the latest innovations and updates to your favourite Creative Cloud apps.

On the night, you’ll see in action a selection of the best new releases to Adobe Creative Cloud that will empower the way you create. For example, take your creativity to new places with Photoshop on the iPad, discover a completely natural painting and drawing experience with Adobe Fresco and hear all about Adobe Aero, the most intuitive way to view, build and share immersive AR experiences.

You will also hear inspiring stories from our amazing guest speakers to spark your creativity.

These include:

• Octavia Bromell

Illustrator & Adobe Creative Resident

• Rufus Deuchler

Principal Manager of Creative Cloud Evangelism at Adobe

• Jamal Edwards MBE

Founder of SB.TV

• Leo Burnett & Passion Animations

The creative team behind this year’s McDonald’s Christmas ad ‘Ellie and Archie’.

When and where?

Date: 3 December 2019

Time: 7:30pm to 9pm

Place: Adobe UK YouTube channel

To make sure you don’t miss out, sign up for a reminder to watch the MAX Creativity Tour London live online and get inspired to the max.

#MAXCreativityTour

Details and registration here:

https://bit.ly/2OEsFdv